Play’n GO Secures Partnership with Rush Street Interactive
Prominent casino entertainment provider, Play’n GO, has unveiled a collaboration with esteemed US gaming company, Rush Street Interactive, Inc. (NYSE: RSI). This strategic alliance marks a significant milestone as Play’n GO makes its foray into the North American market, with the aim of expanding its footprint.
Effective as of yesterday, players on the BetRivers platform in Michigan and New Jersey are now able to indulge in Play’n GO's premium games, including KISS: Reels of Rock, Fire Joker, and Rise of Merlin. The gradual rollout will extend to other states where RSI operates over the coming months, accompanied by a broadening of the provider’s diverse gaming collection.
Play’n GO's approach to this collaboration entails a comprehensive integration strategy with the esteemed US operator. This innovative partnership encompasses both commercial and technical facets, with the company seamlessly incorporating its offerings onto RSI’s platform.
Magnus Olsson, Chief Commercial Officer at Play’n GO, expressed his confidence in the appeal of their games to the US market, which motivated this exciting partnership with Rush Street Interactive. Recognizing Rush Street Interactive as a seasoned and trusted online operator in North America, Olsson highlighted the ideal opportunity this collaboration provides to introduce their games to this audience.
Play’n GO has consistently mentioned prioritizing player safety, a value that resonates with RSI’s dedication to a secure and regulated iGaming industry. The company is enthusiastic about embarking on this journey and enhancing the entertainment experience for online players on BetRivers.
Richard Schwartz, Chief Executive Officer of Rush Street Interactive, shared his perspective on the partnership:
“At BetRivers, we offer our players an immersive and entertaining gaming experience, so this partnership with Play’n GO makes perfect sense for us to expand our offering to include Play’n GO’s portfolio of popular titles. Play’n GO has an impressive game catalogue and we are thrilled to bring their innovative and top-quality games to our BetRivers players. We look forward to many years of success together.”
About Play’n GO:
Play’n GO is a globally known game provider in the iGaming domain. With a legacy steeped in innovation and creativity, Play’n GO has firmly established itself as a premier game provider, captivating players worldwide with an array of exceptional gaming experiences.
Play’n GO's dedication to pushing the gaming envelope is evident in its diverse portfolio, catering to a wide spectrum of preferences. Every title is meticulously developed to ensure a seamless user experience, making each spin, bet, and play a thrilling journey.
As an industry trailblazer, Play’n GO not only offers exceptional games but also advocates responsible gaming practices. The company's unwavering commitment to player safety and regulatory compliance reflects its ethos of prioritizing players' well-being.
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