Unibet Scoops Sportsbook license of Ontario

Malta-registered Kindred Group will launch its Unibet gaming brand in the regulated market of Ontario, Canada. The information is reported by Gambling Insider.

Experts consider Ontario a highly profitable region, since more than 10 million potential players live in this province. Given this, Kindred Group decided to enter the market on the first day of its official opening. Online gambling in Ontario will become legal on April 4, 2022.

Unibet will enable Canadian users to place sports bets and play online casinos on on.unibet.ca, as well as the brand's mobile apps for Apple and Android devices, immediately upon market launch.

The uniqueness of Ontario, according to Kindred Group Canada Manager Amanda Brewer, lies in the multinational population of the province, which makes matches in almost all sports popular: football, rugby, tennis, curling and cricket.

“We are proud to have received approval to launch in Ontario on Day 1 and look forward to building long-term relationships with our customers and partners,” said Brewer.

Previously, Bet365, FanDuel, BetMGM, PointsBet and a number of other operators received licenses to operate in Ontario.

Kindred Group operates under the Unibet brand in Australia, Belgium, Estonia, Denmark, France, Gibraltar, Italy, Malta, UK and USA.