The online gaming landscape in Alberta is under review as the province explores potential revisions to its iGaming regulations. H2 Gambling Capital reports that PlayAlberta, the province’s regulated online gaming platform, has captured 45% of the market. However, over half of the market remains unregulated, highlighting significant opportunities for a more comprehensive regulated framework.

PlayAlberta’s Market Impact

Since its launch nearly four years ago, PlayAlberta has made significant inroads, boasting over 313,000 registered users. Dan Keene, Vice President of iGaming at AGLC, noted that approximately 9% of Alberta's legal-age population is registered on playalberta.ca. The platform saw $5.36 billion in total bets in the 12 months ending March 31, contributing $234 million to Alberta’s general revenue fund, up from $179 million the previous fiscal year.

Despite PlayAlberta’s success, the fact that more than half of the online gaming activity in Alberta occurs on unregulated sites is concerning. These platforms operate without AGLC or governmental oversight, posing potential risks to player privacy and safety.

The Case for a Regulated Market

Paul Burns, President and CEO of the Canadian Gaming Association, highlighted Alberta’s high per-capita spending on gambling at the SBC Summit North America. Despite the presence of numerous gaming providers in the province, approximately 50-55% of online gaming revenue remains outside regulated channels.

Keene emphasized the importance of providing safe and regulated options to capture this market share. “We want to offer sites that have undergone due diligence and adhere to standards, inspiring confidence in players. Right now, we don’t have that,” he said.

Government Steps Toward Regulation

Minister of Service Alberta and Red Tape Reduction, Dale Nally, is spearheading the review of Alberta’s gaming options. Premier Danielle Smith has tasked Nally with exploring iGaming expansion, looking to Ontario’s open-license model for inspiration.

Last month, the Alberta legislature passed Bill 16, affirming the provincial government’s authority to manage gaming separately from AGLC. This amendment potentially allows commercial online gaming operators to enter the market and compete with AGLC.

Nally’s press secretary, Brandon Aboultaif, emphasized Alberta’s unique market, citing the province’s young population, high incomes, and strong sports culture as factors that could drive iGaming success.

AGLC supports exploring new models for Alberta gaming. Keene stated, “We embrace the minister’s mandate. The market is already mature. Let’s regulate, provide safe tools, and capture those revenues for the province.”

Consultations with First Nations

The Alberta government has begun consultations with First Nations representatives, fulfilling a promise made earlier this spring. Nally’s office has met with representatives from Treaty 6, 7, and 8 First Nations and plans to engage with more through the summer. These consultations aim to understand the potential implications and opportunities of an expanded gaming model for First Nations communities.

Keene highlighted that consulting with First Nations is crucial to developing a comprehensive regulatory framework. “Strong consideration of the implications for First Nations populations and gaming operations is vital. Without it, the picture is incomplete,” he stressed.

As Alberta moves forward with these consultations and explores potential revisions to its iGaming regulations, the goal remains clear: to create a safer, more regulated online gaming environment that benefits both players and the province.