Greentube Expands Caesars Digital Partnership in Ontario

Gaming supplier Greentube and operator Caesars Digital have extended their successful partnership to Ontario, following previous collaborations in New Jersey and Michigan.

Greentube, the Novomatic Digital Gaming and Entertainment division, has rolled out its content portfolio on Caesars Digital platforms in the regulated Ontario market. Players on the Caesars Palace Online Casino site and Caesars Sportsbook & Casino can now enjoy a wide range of Greentube titles, including popular games like Diamond Cash and Mighty Buffalo. They also have exclusive access to the latest release, Silver Lux: Big Win Spinner, as well as localized games tailored for North American audiences.

Greentube emphasised the strategic importance of the North American market in a recent statement.

"We are thrilled to extend our already successful partnership with Caesars Digital and launch in another North American region together," said Markus Antl, Greentube's Director of Global Sales and Key Account Management. "Players in Ontario are enjoying our content, and this launch will further propel our foothold in this exciting market."

Caesars Digital Vice President of Online Gaming, Ricardo Cornejo Rivas, expressed optimism about the partnership's potential in Ontario. "We have seen Greentube's content perform well with our customers in the United States, and we're excited about the potential for success in Ontario," he said.

Greentube Adds Caesars to Array of Ontario Partners

From the outset of the regulated Ontario gaming market, Greentube has identified the province as a crucial jurisdiction for its North American operations. The company has established several significant partnerships, including with global operator Entain. This marked Greentube's first partnership in Ontario following its receipt of a supplier license from the Alcohol and Gaming Commission of Ontario, leading to the launch of its content with brands such as BetMGM, PartyCasino, and Bwin.

Greentube also has collaborative agreements with other prominent operators, including Rush Street Interactive's BetRivers brand in Ontario.

Additionally, Greentube has expanded its footprint into other Canadian provinces. For example, it partnered with Scientific Games to launch its games on the British Columbia Lottery Corporation's PlayNow.com platform in the first half of 2021.