High 5 Games CEO Explores Canadian Market Expansion and Innovative Game Features

Anthony Singer, the CEO and founder of High 5 Games, recently shared insights into the company's strategic expansion into the Canadian iGaming market and its innovative approach to game development. In a conversation with Canadian Gaming Business, Singer emphasized the significance of Canada as a key target for the company's growth initiatives.

Established in 1995, High 5 Games is renowned for its creation of slot games catering to live casinos, online operators, and social gaming platforms. With a reputation for creativity and innovation, the studio has produced popular titles such as 88 Drums, Da Vinci Diamonds, and Buffalo Canyon.

In recent years, High 5 Games has been actively pursuing expansion opportunities in North America, with Canada emerging as a pivotal focus area. The company has successfully obtained licenses from regulatory bodies such as the Alberta Gaming, Liquor and Cannabis (AGLC) and the British Columbia Lottery Corporation (BCLC).

Singer commented on the significance of these approvals, stating, "It's been a long journey to gain those approvals, but we anticipate going live with both in the next few months to give us a presence in all the key regulated Canadian provinces." He reiterated the company's commitment to further expanding its North American footprint and delivering compelling content to its partners, with plans to explore additional states and emerging markets.

High 5 Games, headquartered in New York, holds licenses in various regions including Ontario, New Jersey, Michigan, Connecticut, Pennsylvania, and West Virginia. The company's latest highlight is the introduction of "High 5 Jackpots," an innovative addition to its Rapid Rewards feature.

The Rapid Rewards program offers players regular "Flash Prizes" as part of in-game "Journey" promotions, providing rewards to players as they progress through the game. High 5 Jackpots introduces a progressive element to this feature, offering multi-hourly and multi-weekly jackpots to enhance the gaming experience.

Singer expressed excitement about the upcoming launch of High 5 Jackpots, stating, "The journey to this almost-launch point has been significant, and we're eager to witness players engage with their favorite brands through our multi-hourly and multi-weekly jackpots." He highlighted the unique integration of Rapid Rewards with the jackpot product, providing players with new opportunities to win and enhancing their overall gaming experience.

With plans to introduce High 5 Jackpots in New Jersey initially, followed by expansion into other regions including Canada, High 5 Games remains at the forefront of innovation in the online gaming industry, poised to deliver immersive and rewarding experiences to players worldwide.

Our Conclusion

In light of the expanding market and the introduction of innovative features by game providers like High 5 Games, there is a concern among some players regarding potential adjustments to game mechanics. It's speculated that to counterbalance the increased opportunities for winning through jackpot features and other enhancements, some game providers may opt to lower the Return to Player (RTP) rates and increase volatility.

Lowering the RTP and increasing volatility could potentially make it more challenging for players to achieve significant wins, as they may experience longer dry spells between payouts and encounter higher levels of risk. This shift in game dynamics could influence players' experiences and strategies, requiring them to adapt to the evolving landscape of online gaming.