Sweden Bans GG.bet for Unauthorized Gambling Activities: A Win for Swedish Players
Sweden’s gambling authority, Spelinspektionen, has taken decisive action to protect Swedish players by banning GG.bet, operated by ASG 360 Services, for engaging in unauthorized gambling activities within the country. This move comes after the company failed to obtain the necessary Swedish gambling license, violating the nation’s strict gambling regulations.
Targeting Swedish Players Without Proper Licensing
The investigation revealed that GG.bet, a casino registered in Cyprus, was actively targeting Swedish players despite lacking the appropriate licensing. Swedish users could easily create accounts, deposit funds, and participate in gambling activities on the site without encountering any barriers. Additionally, GG.bet offered transactions in Swedish krona (SEK) and used Swedish-language promotional materials, clearly indicating an intent to target the Swedish market.
The Swedish Gambling Authority’s findings also included multiple mirror websites under the GG.bet brand, all of which were identified as being part of ASG 360’s operations. Despite this, it is still unclear how many of these sites specifically catered to Swedish customers.
GG.bet's Position in Sweden’s Blacklist
GG.bet had become one of the most popular unlicensed gambling platforms in Sweden, ranking as the fifth most frequently accessed unauthorized site in the country during Q4 2024, with 76,124 visits. This ban follows a growing trend of unlicensed platforms becoming increasingly popular in Sweden, raising concerns over consumer safety and regulatory compliance.
GG.bet’s position on Spelinspektionen’s blacklist means that Swedish players are now fully protected from this site, which has been known for lowering RTP (Return to Player) rates across multiple games. This was a key factor in the decision to blacklist GG.bet on our platform as well. Swedish players, who were unknowingly at a disadvantage, can now safely avoid the platform.
A Positive Move for Swedish Gamblers
While GG.bet’s ban may seem like a setback for the company, it is a clear victory for Swedish players. The platform had reduced RTPs wherever possible, which ultimately hurt players who were seeking fair and regulated gambling experiences. With GG.bet removed from the market, Swedish players can now focus on licensed operators that adhere to the country’s strict regulations, offering them a much safer and fairer gambling environment.
This decision aligns with Sweden’s broader strategy to ensure that gambling activities are conducted through responsible, regulated providers. By enforcing these regulations, Spelinspektionen is ensuring that Swedish players have access to fair, transparent, and secure gambling experiences.
A Safeguard for Market Integrity
Swedish gambling laws mandate that all online operators targeting Swedish players must obtain a Swedish license. The country’s regulatory framework is designed to ensure consumer protection, guarantee gaming safety, and maintain the integrity of the market. As GG.bet failed to meet these requirements, the ban is an important step in safeguarding the rights of Swedish consumers and ensuring that only licensed operators can serve the market.
ASG 360’s license, which is issued through its parent company, River Entertainment BV, registered in Curaçao, is not recognized under Swedish law. This renders GG.bet’s operations illegal in Sweden, further reinforcing the necessity for the ban.
The Future of Online Gambling in Sweden
This ban is a reminder of the importance of working with licensed operators and following the regulatory framework set in place by Spelinspektionen. Swedish players now have one less unlicensed site to worry about, and the market’s integrity remains intact.
OlakTHEPolak As for me, it's high time. The Internet is polluted with these gray sites. I don't want my kids to stumble upon casinos on TikTok!
SYLversters Oh may, does it all really work? I thought those 5 scatters were like seeing the Loch Ness Monster on stream
YellowPikmin Yes, I remember the Avengers slot... I caught such drifts there. I still regret that I did not take a screenshot, now you can't prove it.
AccurateShark28 And I bet on six different WTA matches – I won $180 with $10. But there are few days like this :)
This is exactly what Swedish gambling regulation should be about—keeping illegal operators out and protecting the players. GG.bet was on my blacklist too, so I’m relieved to see this happening.
I’m happy to see this action taken. GG.bet’s shady practices had been harming players for far too long. Now, Swedish players can enjoy a safer and more transparent betting environment.
GG.bet was always a red flag for me. The fact that they were targeting Swedish players without a license was concerning, and the reduced RTPs just made it worse. Good riddance!
This ban is a win for Swedish gamblers. GG.bet’s operations were sketchy at best. I’m glad Spelinspektionen is doing their job to protect consumers and ensure we can only access fair, licensed platforms.
It’s great to see Sweden protecting its players! GG.bet has been known for lowering RTPs, and it’s a relief to see them off the market. We need more action like this to ensure a fair gaming environment!