Aristocrat Expands Focus to Quebec and Beyond After NeoGames Acquisition

With the 2024 Canadian Gaming Summit just around the corner, the gaming industry is set to converge on Toronto's Metro Toronto Convention Centre. Ahead of this premier event, Canadian Gaming Business had the opportunity to speak with Kurt Gissane, Chief Revenue Officer of Aristocrat Gaming, about the company’s goals and strategies.

Importance of the Canadian Gaming Summit

Aristocrat Gaming values its membership in the Canadian Gaming Association (CGA), viewing the Canadian Gaming Summit as a vital networking opportunity. The event allows Aristocrat to build relationships, understand market sentiment, and gauge customer needs.

Key Objectives and Product Focus

This year, Aristocrat aims to connect with customers and highlight the products they will introduce into the Quebec VLT market. The company’s main focus is on fostering customer relationships and raising awareness about their offerings.

Opportunities in the Gaming Industry

Aristocrat sees significant opportunities in entering new specialty markets and creating an omni-channel experience for players. They aim to offer seamless transitions between different gaming formats while continuing their investment in innovation.

Strategic Expansion and Innovation

Aristocrat has been strategically expanding into specialty markets, such as the Georgia Coin Operated Amusement Machine (COAM) market and the Quebec lottery market. Their recent acquisition of NeoGames, along with their real money gaming business, Anaxi, has led to the formation of Aristocrat Interactive, expanding their portfolio across various channels and geographies. They also continue to invest heavily in innovation, exemplified by their development of NFL-themed slots and the industry-leading responsible gaming initiative, Know Your Max.

Anticipated Innovations

In the next 12 months, Aristocrat plans to innovate across all areas of their business, from hardware and software to responsible gaming. Their recent projects, such as the NFL slots featuring 32 teams in one game, showcase their forward-thinking approach. The acquisition of NeoGames further positions Aristocrat as a leader in industry innovation.

Impact of New Technology

Aristocrat focuses on leading the industry in both land-based and interactive initiatives, aiming to remain at the forefront of technological advancements without speculating on specific trends.

Core Challenges and Customer Solutions

Aristocrat addresses each customer’s unique challenges with tailored solutions from their vast product portfolio. Their goal is to remain the provider of choice by meeting the specific needs of their customers in every market.

Valued Partnerships and CGA Involvement

Gissane expressed appreciation for all of Aristocrat's customers and partners. He highlighted his appointment to the CGA Board of Directors as a significant honor, bringing his international experience to support the CGA’s goals and drive growth in the Canadian gaming market.

Goals for the Canadian Gaming Summit

At the summit, Aristocrat is looking forward to participating in various panels, especially those focused on responsible gaming. They aim to further their efforts in responsible gaming and continuously seek ways to invest and evolve in this crucial area.