Gambling Ads and Addiction: Should Bans Be the Solution?

Gambling addiction is becoming an increasingly pressing issue in Japan, with the rise of online casinos often blamed for exacerbating the problem. The Society Concerned about Gambling Addiction has reported alarming trends, including a dramatic 11-fold increase in consultation requests between 2020 and 2024. Some experts argue that banning gambling advertisements could reduce these numbers, especially among minors. However, others, including myself, question whether such bans are necessary—or effective.

A Growing Crisis in Japan

The COVID-19 pandemic accelerated the shift to online gambling, making it more accessible and pervasive. According to the Tokyo-based society, the convenience of gambling on smartphones has contributed significantly to the increase in addiction rates. In 2024 alone, 91 families sought help for loved ones addicted to online gambling, a stark contrast to just eight cases before the pandemic.

Many addicts have resorted to illegal activities, such as theft, embezzlement, and "yami baito" (illegal part-time jobs), to finance their gambling habits. This has had devastating consequences for families, as illustrated by the case of a mother forced to send her son JPY10 million to prevent him from committing crimes—a situation that ended in his arrest for robbery.

Calls for Stricter Measures

Advocates for banning gambling ads argue that such measures could limit exposure, particularly for vulnerable groups like minors. Surveys show that more than 30% of families affected by gambling addiction have experienced criminal behaviour from addicted members. Proponents believe curbing advertising would reduce the normalization and glamorization of gambling, potentially lowering addiction rates.

Should Gambling Ads Be Banned?

While restricting gambling advertisements might seem like a straightforward solution, it raises concerns about fairness and freedom of expression. Advertising itself is not inherently harmful; instead, the focus should be on responsible advertising practices. For instance, ensuring ads are not targeted at minors and providing clear warnings about risks can strike a balance between industry growth and consumer protection.

The Case for Streaming and Gaming Content

One area of contention is live-streamed gambling content, often watched by minors. While critics argue that such streams fuel addiction, these platforms also serve as entertainment and education for adult audiences. Rather than outright bans, stricter guidelines on age verification and content moderation could address concerns without stifling creative expression.

A Balanced Approach to Regulation

Addressing gambling addiction requires a multifaceted approach:

• Strengthening regulation of online casinos to ensure fair practices and responsible gaming tools.

• Supporting treatment programs for addicts and their families.

• Encouraging collaboration between governments, platforms, and operators to promote safe gambling environments.

While gambling addiction is a serious issue, banning advertisements and streams outright might not be the best solution. Instead, thoughtful, targeted regulations and education can help protect vulnerable individuals while preserving the freedoms of those who enjoy gambling responsibly.