LeoVegas Joins EGBA: A Smokescreen for Player Exploitation?
While LeoVegas Group’s decision to join the European Gaming and Betting Association (EGBA) may seem like a step toward higher industry standards, it raises questions about whether these efforts truly benefit players. Rather than focusing on illusory "safer gambling" initiatives and regulatory compliance, perhaps operators like LeoVegas should prioritize increasing the RTP (Return to Player) percentages on their games—a change that would have a real, tangible impact on player satisfaction and fairness.
Illusory Standards Over Real Benefits
EGBA's initiatives may sound impressive—responsible gambling, advertising guidelines, and anti-money laundering compliance—but these are often measures that protect the industry's reputation rather than the players themselves. LeoVegas, for instance, has been steadily reducing RTP percentages across its games, offering less value to players while hiding behind the guise of "safer gambling."
Why not focus on something players can directly benefit from, like higher RTP percentages? Raising the RTP would ensure that players receive a fairer share of their wagers over time, addressing one of the gambling industry’s core complaints.
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Nordic Market Influence
LeoVegas' stronghold in the Nordic markets gives it significant sway over regional gambling trends. By joining EGBA, the operator might influence policies in ways that benefit corporate profits rather than player interests. This raises concerns about whether the industry will prioritize real player protection or continue to chase cosmetic standards that look good on paper but have little impact in practice.
Global Expansion vs. Player Focus
LeoVegas' recent acquisition of Tipico’s US sportsbook platform and partnerships with Playtech signal its aggressive global expansion. While these moves benefit the company’s bottom line, they do little to address the concerns of players who face declining RTPs and increasingly predatory practices.
Final Thoughts
Rather than touting memberships and compliance initiatives, operators like LeoVegas should take concrete steps to restore player trust. Raising RTP percentages is one such step—an honest and straightforward way to show that the industry values its customers. Until then, these "improvements" remain little more than corporate window dressing.
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They can join all the associations they want, but until they stop cutting RTP, it’s just window dressing. We need real changes that benefit players, not more PR fluff!
EGBA membership sounds fancy, but it doesn’t put more money back into players’ pockets. LeoVegas needs to stop with the corporate nonsense and actually make gambling fairer for their customers.
I’d rather see casinos commit to fair play by keeping RTPs high, instead of hiding behind 'compliance' and 'standards.' What’s the point of safer gambling if the games themselves aren’t fair?
LeoVegas talks about being committed to safer gambling, but lowering RTP means players are losing faster and more often. How is that responsible? Hypocrisy at its finest.
As someone from the Nordics, I’ve seen LeoVegas’ RTP percentages drop over the years. Joining EGBA feels like they’re just trying to distract us from their predatory practices. Players deserve better!