LeoVegas Joins EGBA: A Smokescreen for Player Exploitation?

While LeoVegas Group's decision to join the European Gaming and Betting Association (EGBA) may seem like a step toward higher industry standards, it raises questions about whether these efforts truly benefit players. Rather than focusing on illusory "safer gambling" initiatives and regulatory compliance, perhaps operators like LeoVegas should prioritise increasing the RTP (Return to Player) percentages on their games—a change that would have a real, tangible impact on player satisfaction and fairness.

Illusory Standards Over Real Benefits

EGBA's initiatives may sound impressive—responsible gambling, advertising guidelines, and anti-money laundering compliance—but these are often measures that protect the industry's reputation rather than the players themselves. LeoVegas, for instance, has been steadily reducing RTP percentages across its games, offering less value to players while hiding behind the guise of "safer gambling."

Why not focus on something players can directly benefit from, like higher RTP percentages? Raising the RTP would ensure that players receive a fairer share of their wagers over time, addressing one of the gambling industry's core complaints.

Nordic Market Influence

LeoVegas' stronghold in the Nordic markets gives it significant sway over regional gambling trends. By joining EGBA, the operator might influence policies in ways that benefit corporate profits rather than player interests. This raises concerns about whether the industry will prioritise real player protection or continue to chase cosmetic standards that look good on paper but have little impact in practice.

Global Expansion vs. Player Focus

LeoVegas' recent acquisition of Tipico's US sportsbook platform and partnerships with Playtech signal its aggressive global expansion. While these moves benefit the company's bottom line, they do little to address the concerns of players who face declining RTPs and increasingly predatory practices.

Final Thoughts

Rather than touting memberships and compliance initiatives, operators like LeoVegas should take concrete steps to restore player trust. Raising RTP percentages is one such step—an honest and straightforward way to show that the industry values its customers. Until then, these "improvements" remain little more than corporate window dressing.