Ontario made history on April 4, 2022, with the launch of its online gambling and sports betting market. In its inaugural year, the competitive sector generated over CA$35.6 billion in betting activity, yielding approximately CA$1.48 billion in gaming revenues. As the second anniversary approaches, the province is poised to release its comprehensive report for 2023.

Commendation for Ontario's Regulatory Approach

Ms. White noted that regulators typically establish protocols and maintain them for extended periods before considering adjustments. However, AGCO has prioritized ongoing monitoring and readiness to modify regulations as needed. She applauded Ontario for its proactive stance in responsible gambling, a rarity among regulators.

Following widespread criticism of excessive betting advertisements during sports events, the commission took action in the summer of 2023 by prohibiting athletes and celebrities from participating in such commercials within the province. This measure aimed to safeguard youth, who are particularly vulnerable to such promotions. The new standards took effect on February 28, 2024.

However, Ms. White emphasized the continued need for prevention education, advocating for increased investment in programs targeting youth, young adults, and sports bettors. Such initiatives aim to raise awareness of responsible gambling tools and promote safer gambling practices.

Currently, online operators in Ontario are required to allocate a portion of their marketing budgets to responsible gambling advertising. While supportive of this requirement, Ms. White stressed the necessity for further investment. She underscored the positive impact of measures implemented by iGaming Ontario but called for greater funding for the Responsible Internet Gambling Fund.

Lastly, Ms. White highlighted the importance of sustained government commitment, advocating for annualized funding rather than a one-time allocation. She emphasized the need for a multi-year approach given the industry's continuous growth and the diverse nature of its participants.

Expanding Marketplace

As the Responsible Gambling Council works on new strategies to protect Ontario's bettors, the province's iGaming sector continues to expand. Booming Games, a prominent provider of online casino content, recently announced its receipt of a B2B supplier permit from AGCO. This permit enables the company to offer its innovative content to other provincially-licensed operators in the region.