Ontario’s iGaming Model Gains Responsible Gambling Praise
Ontario made history on April 4, 2022, with the launch of its online gambling and sports betting market. In its inaugural year, the competitive sector generated over CA$35.6 billion in betting activity, yielding approximately CA$1.48 billion in gaming revenues. As the second anniversary approaches, the province is poised to release its comprehensive report for 2023.
Commendation for Ontario's Regulatory Approach
Ms. White noted that regulators typically establish protocols and maintain them for extended periods before considering adjustments. However, AGCO has prioritised ongoing monitoring and readiness to modify regulations as needed. She applauded Ontario for its proactive stance in responsible gambling, a rarity among regulators.
Following widespread criticism of excessive betting advertisements during sports events, the commission took action in the summer of 2023 by prohibiting athletes and celebrities from participating in such commercials within the province. This measure aimed to safeguard youth, who are particularly vulnerable to such promotions. The new standards took effect on February 28, 2024.
However, Ms. White emphasised the continued need for prevention education, advocating for increased investment in programs targeting youth, young adults, and sports bettors. Such initiatives aim to raise awareness of responsible gambling tools and promote safer gambling practices.
Currently, online operators in Ontario are required to allocate a portion of their marketing budgets to responsible gambling advertising. While supportive of this requirement, Ms. White stressed the necessity for further investment. She underscored the positive impact of measures implemented by iGaming Ontario but called for greater funding for the Responsible Internet Gambling Fund.
Lastly, Ms. White highlighted the importance of sustained government commitment, advocating for annualized funding rather than a one-time allocation. She emphasised the need for a multi-year approach given the industry's continuous growth and the diverse nature of its participants.
Expanding Marketplace
As the Responsible Gambling Council works on new strategies to protect Ontario's bettors, the province's iGaming sector continues to expand. Booming Games, a prominent provider of online casino content, recently announced its receipt of a B2B supplier permit from AGCO. This permit enables the company to offer its innovative content to other provincially-licensed operators in the region.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
Expanding the marketplace while ensuring responsible gambling practices is a delicate balance, but it's encouraging to see companies like Booming Games receiving permits to operate in Ontario. Here's hoping for continued growth with player safety at the forefront.
While it's great to hear about the positive impact of iGaming regulations in Ontario, I agree that sustained government commitment is crucial for long-term success. We need ongoing support to adapt to the evolving landscape of online gambling.
The decision to ban athletes and celebrities from gambling advertisements in Ontario is a step in the right direction. Protecting vulnerable demographics, especially youth, should be a top priority in the gaming industry.
I appreciate the emphasis on ongoing education and awareness programs for responsible gambling. Prevention is key, and it's encouraging to see stakeholders like RGC pushing for more investment in this area.
It's reassuring to see organizations like the Responsible Gambling Council actively involved in monitoring and advocating for responsible gambling practices. Kudos to Ontario for prioritizing player safety in its iGaming regulations!