BGaming and Snoop Dogg – Has Snoop Forgotten His Roots?
In a surprising turn for the rapper who once defined hip-hop, Snoop Dogg has teamed up with BGaming to launch a new gambling-themed slot, Snoop Dogg Dollars. Instead of focusing on music, it seems Snoop is lending his name and face to a slot machine, signaling an increasing focus on gambling collaborations over his original career in music. Released exclusively on Roobet in September, the slot goes public on October 30, making Snoop’s image available to gamblers worldwide.
Many fans are questioning the shift. Once a musical icon, Snoop’s involvement in this slot machine, and his apparent comfort associating with gambling streamers, raises concerns about his dedication to his craft. With an industry buzzing over these celebrity endorsements, it’s clear BGaming is more interested in capitalizing on Snoop’s image than producing something meaningful for music fans.
Though Alexandr Shavel, BGaming’s Product Owner, praised the collaboration, calling it “a celebration of Snoop Dogg’s career,” some fans might disagree. Rather than focusing on innovation or honoring Snoop’s legacy, Snoop Dogg Dollars could signal a shift in priorities: cashing in on a name instead of creating music.
Linked materials



YellowPikmin Yes, I remember the Avengers slot... I caught such drifts there. I still regret that I did not take a screenshot, now you can't prove it.


AccurateShark28 And I bet on six different WTA matches – I won $180 with $10. But there are few days like this :)



thekidgamer52 PSG are really like a tank now. But finals are always nerves. Too often, the favorites fly from the "outsiders". I would take Inter with a handicap, the odds are good, the risk is justified.



Banditmask FILTH! There are simply no words. Forty pieces, so take and squeeze! Poor dude, I can imagine his condition.



CoreSleyes Dead or Alive 2 is still a legend. I have been playing it since 2019. There is still no feeling that it is outdated.
I get that everyone’s gotta hustle, but this feels wrong. Snoop's been a music legend, and now he’s promoting gambling? Not the legacy I imagined for him.
As a slots fan, I’ll admit it’s kinda cool, but honestly, I never thought I’d see the day Snoop Dogg would be repping a slot game. It’s like he’s officially retired from making good music.
Snoop Dogg Dollars? Really? This is just a cash grab, pure and simple. It’s sad to see these artists turning into brand gimmicks for the gambling industry.
Imagine having one of the most iconic careers in hip-hop and then ending up on a slot machine. Feels like Snoop’s forgetting where he came from. I miss the old days.
Man, this is disappointing. Snoop used to be about the music, not pushing gambling onto people. Guess everyone’s got a price these days!