Casumo and NetRefer Extend Their iGaming Partnership

Casumo's partnership with NetRefer, an affiliate marketing platform provider, continues to strengthen as the online casino and sportsbook operator renews its collaboration with the company. Since its early days, Casumo has relied on NetRefer's platform to foster and expand affiliate relationships, a practice that now aims to persist long into the future.

Dexter Cutajar, CEO of NetRefer, expressed enthusiasm about the ongoing partnership: "Casumo values transparency with its affiliates to maintain successful, long-term relationships. We are thrilled to extend our collaboration with Casumo, sharing core values and a commitment to excellence."

Ivan Vuckovic, Growth Director at Casumo, highlighted the significance of NetRefer's platform: "NetRefer's robust infrastructure has been instrumental in building strong affiliate networks and scaling our business."

However, this announcement comes against a backdrop of growing concerns among players. Recent developments at Casumo have raised eyebrows within the gaming community. Despite the casino's claims of prioritising player satisfaction, there have been noticeable reductions in Return to Player (RTP) rates, which contradict the company's purported commitment to player care.

Casumo's recent rebrand and restructuring—marked by a new brand identity and leadership team overhaul—was touted as a transformative move. COO Tim De Borle acknowledged the extensive changes, stating: "It has been a year of significant transformation, with many aspects still not visible to the industry or our players. While it's a privilege to work for a brand like Casumo, it's clear that past strategies and successes are no longer applicable in today's regulatory environment. Thus, a shift in direction was necessary."

Despite these strategic changes and partnerships, Casumo's lowered RTP rates have led to growing dissatisfaction among players, leading to its inclusion on our blacklist. The move to renew ties with NetRefer, while seemingly beneficial for affiliate relations, stands in stark contrast to the casino's failure to uphold player-centric values. As the industry continues to evolve, players are advised to remain cautious and seek out operators that genuinely prioritise their gaming experience.