Sweden Bans GG.bet Over Unauthorised Gambling Activity

Sweden's gambling authority, Spelinspektionen, has taken decisive action to protect Swedish players by banning GG.bet, operated by ASG 360 Services, for engaging in unauthorised gambling activities within the country. This move comes after the company failed to obtain the necessary Swedish gambling licence, violating the nation's strict gambling regulations.

Targeting Swedish Players Without Proper Licensing

The investigation revealed that GG.bet, a casino registered in Cyprus, was actively targeting Swedish players despite lacking the appropriate licensing. Swedish users could easily create accounts, deposit funds, and participate in gambling activities on the site without encountering any barriers. Additionally, GG.bet offered transactions in Swedish krona (SEK) and used Swedish-language promotional materials, clearly indicating an intent to target the Swedish market.

The Swedish Gambling Authority's findings also included multiple mirror websites under the GG.bet brand, all of which were identified as being part of ASG 360's operations. Despite this, it is still unclear how many of these sites specifically catered to Swedish customers.

GG.bet's Position in Sweden's Blacklist

GG.bet had become one of the most popular unlicensed gambling platforms in Sweden, ranking as the fifth most frequently accessed unauthorised site in the country during Q4 2024, with 76,124 visits. This ban follows a growing trend of unlicensed platforms becoming increasingly popular in Sweden, raising concerns over consumer safety and regulatory compliance.

GG.bet's position on Spelinspektionen's blacklist means that Swedish players are now fully protected from this site, which has been known for lowering RTP (Return to Player) rates across multiple games. This was a key factor in the decision to blacklist GG.bet on our platform as well. Swedish players, who were unknowingly at a disadvantage, can now safely avoid the platform.

A Positive Move for Swedish Gamblers

While GG.bet's ban may seem like a setback for the company, it is a clear victory for Swedish players. The platform had reduced RTPs wherever possible, which ultimately hurt players who were seeking fair and regulated gambling experiences. With GG.bet removed from the market, Swedish players can now focus on licensed operators that adhere to the country's strict regulations, offering them a much safer and fairer gambling environment.

This decision aligns with Sweden's broader strategy to ensure that gambling activities are conducted through responsible, regulated providers. By enforcing these regulations, Spelinspektionen is ensuring that Swedish players have access to fair, transparent, and secure gambling experiences.

A Safeguard for Market Integrity

Swedish gambling laws mandate that all online operators targeting Swedish players must obtain a Swedish licence. The country's regulatory framework is designed to ensure consumer protection, guarantee gaming safety, and maintain the integrity of the market. As GG.bet failed to meet these requirements, the ban is an important step in safeguarding the rights of Swedish consumers and ensuring that only licensed operators can serve the market.

ASG 360's license, which is issued through its parent company, River Entertainment BV, registered in Curaçao, is not recognised under Swedish law. This renders GG.bet's operations illegal in Sweden, further reinforcing the necessity for the ban.

The Future of Online Gambling in Sweden

This ban is a reminder of the importance of working with licensed operators and following the regulatory framework set in place by Spelinspektionen. Swedish players now have one less unlicensed site to worry about, and the market's integrity remains intact.