In a move aligned with the Italian Dignity Decree, which eradicates all gambling advertisements from the regulated market, severe penalties have been imposed on companies found in violation. The latest targets of the Autorità per le Garanzie nelle Comunicazioni (AGCOM) are Alphabet Inc. and Amazon, the respective owners of YouTube and Twitch. These tech giants allegedly permitted gambling videos to be featured on their platforms through commercial partnerships with content creators, as reported by Reuters.

The fines levied against these entities are substantial, with YouTube facing a penalty of €2.25 million and Twitch receiving a €900,000 fine. This brings the total fines to over €3 million. The platforms maintained commercial partnerships with creators responsible for producing 20,000 videos advertising gambling, which were then shared across 80 individual channels.

While AGCOM's enforcement actions in the gambling sector carry significant weight, it's worth noting that both companies are unlikely to accept the penalties without a challenge. Italy's Dignity Decree, enacted in 2018, takes an uncompromising stance on all forms of advertising, extending the ban to TV and radio spots, the press, billboards, social media, and the internet at large.

This isn't the first clash between AGCOM and tech giants. Google, for instance, faced a €750,000 fine in August 2022, which was subsequently overturned by the Lazio Regional Administrative Court. The court ruled in favor of Google, stating that AGCOM couldn't prove the tech giant's active involvement in publishing or offering preferential treatment to the content in question. This legal precedent adds complexity to the ongoing enforcement actions against other operators, who often struggle to defend themselves using similar arguments.

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Hopes on Canada

As of the latest regulatory developments, Canada has been thinking to introduce fines targeting YouTube, signaling a heightened focus on content and advertising compliance within the digital landscape. The specifics of the fines and the regulatory framework they fall under remain integral to this enforcement measure. The move aligns with a broader trend worldwide, where governments are scrutinizing major online platforms to ensure adherence to local laws, including content restrictions and advertising guidelines. This development underscores the growing need for digital platforms to navigate and comply with evolving regulations, reflecting a concerted effort by authorities to maintain accountability and responsibility in the digital realm.