New Pragmatic Play Studio in Austria: Exclusive for Win2day and Up to 150 Jobs

Pragmatic Play Launches Exclusive Live Casino Studio for Win2day in Vienna

Pragmatic Play continues to strengthen its position in the European market by opening a dedicated live casino studio in Vienna, dedicated exclusively to the Win2day online platform. This brand belongs to Austrian Lotteries, and the new direction is a logical continuation of the cooperation that began back in 2023.

Localized approach and unique games

The studio's main feature is its focus on Austrian players. It houses individual tables for popular games such as blackjack, roulette, as well as an exclusive game show Crazy Prater Rad, inspired by the Vienna Prater. It includes win multipliers of up to 500x, which adds spice to the gameplay.

Other hits from Pragmatic Play with live dealers are also available in the studio — Mega Roulette, Mega Wheel, Sweet Bonanza CandyLand, and others. All this is in high broadcast quality, with professional hosts and adaptation for a local audience.

Up to 150 new jobs in Vienna

The launch of the new studio also led to the creation of up to 150 new jobs , which is an important step not only for the gambling industry, but also for the economy of the region. Pragmatic Play emphasizes that the project pays special attention to personalization and a high level of service.

Irina Cornides, COO of Pragmatic Play, commented on the launch:

"This is another step in our commitment to providing the best solutions and personalized experiences to players around the world. We are proud to expand our cooperation with Win2day."

On behalf of Austrian Lotteries, Martin Škopek noted:

"Pragmatic Play's content is synonymous with quality. We are confident that the studio in Vienna will allow us to further engage our audience and offer a truly premium experience."

Online monopoly in Austria and pressure from the EU

Interestingly, the launch comes amid discussions about the monopoly model of online casinos in Austria. Right now, only Win2day has a legal license, and the European Gaming and Betting Association (EGBA) is calling on the country for reforms similar to those planned in Finland, where steps to open the market are also being discussed.

One way or another, Pragmatic Play is betting on long-term development in the region and is showing confidence in the Austrian market, despite the current restrictions.