New Zealand influencers refused to advertise casinos - the authorities are acting harshly and to the point
A serious campaign against illegal advertising of online gambling is unfolding in New Zealand. The authorities managed to ensure that three popular influencers at once - Te Rauhiroa Bosch, Paaka Davis and Makaya Carr - publicly announced their refusal to partner with foreign casinos. In total, their audience exceeds 800,000 people, so the gesture has weight.
Against the backdrop of the efforts of the Department of Internal Affairs (DIA), which has begun to clean up social networks from illegal gambling advertising, the situation is changing noticeably. Eight influencers have already received official letters demanding that they delete posts and stop cooperating. Another 26 are under surveillance. Violations can cost content creators up to NZ$10,000 per post.
Most reacted quickly and cleaned up their accounts. But the two still ignore the warnings and may soon receive official notices of a violation of the law.
What is important is that the approach of the authorities works. According to representatives of the DIA, after the start of the campaign, the number of new violations has significantly decreased. It is clear that influencers have become more cautious, and public attention has played a role.
This is, without exaggeration, the right and mature approach. Those who are really interested in gambling will still find the right sites. But casual viewers, especially young ones, should not be targeted by casino marketing. It would be great if other countries began to follow the example of New Zealand – less advertising, less involvement, fewer problems.
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Respect to New Zealand. At least somewhere they turned on the head.