Pragmatic Play Becomes Flutter’s Exclusive Live Casino Provider in the UK & Ireland
Pragmatic Play has announced an exclusive partnership with Flutter Entertainment to supply dedicated live casino tables for its UK and Ireland brands. This deal encompasses popular gaming platforms such as Paddy Power, Betfair, and Sky Vegas, among others, further solidifying Pragmatic Play’s position as a leading provider in the live casino market.
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A Strategic Collaboration
Under this agreement, Pragmatic Play will deliver its renowned live casino content and products to Flutter’s audience in the UK and Ireland. The partnership also includes Pragmatic Play’s innovative Smart Studio solution, which offers highly customizable gaming experiences tailored to specific branding requirements. Additionally, bespoke games will be developed to cater to unique player preferences within Flutter’s portfolio.
Leadership Perspectives
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed excitement about the collaboration, stating:
"Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences. We are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK and Ireland, including household names like Betfair, Paddy Power, and Sky Vegas."
Similarly, Flutter Commercial Director Roisin Hogan highlighted the alignment between the two companies, saying:
"Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. This partnership enables us to collaborate closely and bring fun, new live products and experiences to our players in the UK and Ireland."
A Growing Global Footprint
Pragmatic Play’s Smart Studio solution, which launched with EstrelaBet in Brazil in December, continues to gain traction as a premier customization tool for live casino content. This latest partnership underscores Pragmatic Play's dedication to expanding its global influence while enhancing localized gaming experiences.
Industry Developments
In related news, SCCG Management has partnered with JackTop to promote live dealer casino solutions globally. These industry advancements signal a growing demand for innovative live casino content across international markets.
With this exclusive agreement, Pragmatic Play and Flutter Entertainment are poised to redefine the live casino experience for players in the UK and Ireland, delivering unmatched entertainment and personalized gaming options.
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As a regular player on Paddy Power, I’m excited about this partnership. Pragmatic Play always delivers top-quality games, so I can’t wait.
I’m glad to see more focus on personalization in online gaming. Bespoke games tailored to specific audiences could make these platforms stand out even more in such a competitive market.
This is a smart move by Flutter! Pragmatic Play’s live casino games are some of the best in the industry, and adding customization with the Smart Studio solution sounds like a game-changer.