KICK Opens a Faster Path into Its Partner Program for Creators from Other Platforms
KICK has launched its Fast Track program for creators who have already built a notable audience on other platforms and want a quicker route into the streaming service’s partner program. In practice, the platform is removing the long waiting period for these candidates: instead of the standard one to two weeks, applications are promised to be reviewed within 24 hours.
After an application is submitted, it is reviewed by KICK’s partnerships team. The platform then decides whether to connect the creator to the program or not. A fast review does not mean automatic approval, but it significantly shortens the time between application and response.
One separate point is the lack of an exclusivity requirement. Creators who go through Fast Track can continue streaming, publishing videos and running social media accounts on competing platforms. For KICK, this looks like an attempt to lower the barrier to entry for popular streamers and bloggers: they do not have to immediately leave Twitch, YouTube, TikTok or Instagram in order to test the new platform.
This approach fits well with KICK’s current strategy. The platform is not just competing for big names; it is trying to bring in mid- and large-level creators who already have a loyal audience. Fast application review and the absence of exclusivity work here as a clear argument: creators can join, check the terms and avoid burning bridges on other platforms.
Olivia Grant is an iGaming news reporter at CasinosInCanada who covers casino industry updates, regulations, and market developments.
