McGregor's Comeback Collapses Immediately After Signing with 1xBet
In early July, 1xBet introduced Conor McGregor as its new global ambassador. The announcement was presented in the Irishman's usual style: plenty of grand words, the image of a legend, and the slogan “The King Is Back.” The partnership was timed to coincide with the fighter's return at UFC 329, while the operator promised advertising campaigns, exclusive content, promotions, and giveaways featuring the brand's new star.
The main event of the tournament was McGregor's second fight against Max Holloway. Their first meeting took place back in 2013 and ended with the Irishman winning on points. This time, McGregor was stepping into the Octagon after a five-year layoff, so the rematch had generated enormous hype.
However, the picture-perfect return did not happen. The fight ended after just 1 minute and 9 seconds: McGregor landed awkwardly, injured his right leg again, and could not continue. Holloway was awarded a technical-knockout victory. It was particularly awkward for 1xBet's campaign — the new “king” lasted little more than a minute in the cage.
McGregor's defeat also fit neatly into the famous “Drake curse.” The rapper bet $1 million on the Irishman at +285 odds and stood to make $2.85 million in net profit, but the wager went up in smoke along with hopes of a triumphant comeback.
For 1xBet, the fight result does not, of course, cancel the contract itself: McGregor remains one of the world's most recognizable athletes and can attract attention even after losses. But the brand surely imagined the start of the partnership differently. Instead of a victory speech and a spectacular return, there was another injury, 69 seconds in the Octagon, and another million dollars lost by Drake.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
