Play'n GO Reflects on Its Rapid US Expansion and Reveals Future Plans
Play'n GO, a prominent supplier of online casino content, marks its first year in the bustling US iGaming market. Just over a year ago, the company entered Michigan and subsequently announced its presence in three additional states.
Discussing the milestones achieved so far, the company's CCO, Magnus Olsson, characterized the progress as part of a long-term strategic approach. While acknowledging various successes, Olsson emphasized the provider's commitment to establishing itself as a reliable partner in regulated territories worldwide.
Expeditious Progress
In July 2022, Play'n GO made a significant breakthrough by entering the United States market for the first time. The studio secured a B2B license in Michigan, granting local players access to popular titles such as Legacy of Dead and Rise of Olympus.
Shortly after, in late October, the studio partnered with BetMGM to launch in New Jersey. This collaboration enabled players in the Garden State to enjoy a diverse range of titles from the studio, including Cat Wilde and the Lost Chapter, Ankh of Anubis, and more.
In December, the company expanded its strategic footprint with a West Virginia license, and by February 2023, it obtained a license to supply its innovative portfolio to the state of Connecticut.
Magnus Olsson, CCO of Play'n GO, commented on these achievements:
"Sustainable growth and a focus on entertaining games are a powerful combination in US states that have implemented regulatory frameworks, and we're encouraged to see others following suit."
Building Regulated Markets
Play'n GO is already well-established in various jurisdictions and holds accreditation from reputable regulators such as the UK, Gibraltar, Ontario, Greece, and Romania. The company also holds certifications from testing labs such as BMM Testlabs and QUINEL.
Expanding the Game Portfolio
Since the beginning of the year, Play'n GO has launched over 30 exciting titles, offering players a plethora of adventures and rewarding opportunities.
The year kicked off with Cash-a-Cabana, followed by Invading Vegas, Pilgrim of Dead, and Game of Gladiators: Uprising. Subsequent months saw a variety of thematic releases, diversifying the portfolio to cater to all player preferences. The most recent addition, Temple of Prosperity, draws inspiration from Chinese culture.
All these slots will have the varied RTP, however. So it is obvios that we recommend the players to check RTP always.
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Play’n Go strange tactics
Play'n Go strives to deceive American players in all states where possible, giving the opportunity to play their slots with a minimum RTP without the opportunity for Americans to win.
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Magnus Olsson, despite his age, most probably did not earn enough so opening new markets would be a great tactics. Play’n Go also does not have an “expanding portfolio” as most of the games are simply re-skins of the previous releases.
BrianTheZealous Wow, I used to play at Goldwin all the time. It’s really concerning to hear about these breaches. Definitely withdrawing my funds ASAP!
CarolThePassionate Powerful drifts!
edwardadams0c Oh, and Chests of Cai Shen made me happy! Yesterday I made a good profit on bonus coins, almost x200 of the bet.
ChristopherTheSerene This giveaway seems more like a scam than a treat. It’s frustrating that they promote these contests without mentioning the reduced RTP. Players deserve better transparency!
SharonTheCrazy Another ‘lucky’ winner? With the RTP capped at 90%, I’d be surprised if anyone actually comes out ahead in the long run. This just feels like a marketing ploy.
KevinTheGracious This is a good step in the right direction, but I honestly think it’s not enough. Gambling ads are everywhere, especially on social media. The addiction warnings are helpful, but what about banning these ads altogether? It worked for cigarettes, so why not gambling?
WilliamTheTenacious Damn, where to play now? Deception everywhere!
LewisKimberly1 Well, the developers did a great job, no doubt. You can tell they put in the effort. But this whole RTP thing is really annoying! Why should you have to check the percentages before every game? Is that a new gimmick to rip off players?
PaulTheBully RTP is that thing you only start thinking about after you've lost half your salary. Be careful, friends!
LewisMichelle2 Either the generator is slow, or they have someone there with a "don't let me win" button. Who else is so "lucky"?
EvansBarbaraNixon What nonsense? I played this Book of Dead a hundred times, won normally. You are scaring me with these lowered RTP, but I really raised in this slot. Don't fall for it, guys, all this crap about 70%
johnhill7u I honestly thought VegasLowRoller was just teaching how to play safely...
Parkernancy Guys, has anyone played AllSpins? How is it anyway?