Play’n GO Reflects on Rapid U.S. Expansion and Future Plans

Play'n GO, a prominent supplier of online casino content, marks its first year in the bustling US iGaming market. Just over a year ago, the company entered Michigan and subsequently announced its presence in three additional states.

Discussing the milestones achieved so far, the company's CCO, Magnus Olsson, characterised the progress as part of a long-term strategic approach. While acknowledging various successes, Olsson emphasised the provider's commitment to establishing itself as a reliable partner in regulated territories worldwide.

Expeditious Progress

In July 2022, Play'n GO made a significant breakthrough by entering the United States market for the first time. The studio secured a B2B licence in Michigan, granting local players access to popular titles such as Legacy of Dead and Rise of Olympus.

Shortly after, in late October, the studio partnered with BetMGM to launch in New Jersey. This collaboration enabled players in the Garden State to enjoy a diverse range of titles from the studio, including Cat Wilde and the Lost Chapter, Ankh of Anubis, and more.

In December, the company expanded its strategic footprint with a West Virginia license, and by February 2023, it obtained a licence to supply its innovative portfolio to the state of Connecticut.

Magnus Olsson, CCO of Play'n GO, commented on these achievements:

"Sustainable growth and a focus on entertaining games are a powerful combination in US states that have implemented regulatory frameworks, and we're encouraged to see others following suit."

Building Regulated Markets

Play'n GO is already well-established in various jurisdictions and holds accreditation from reputable regulators such as the UK, Gibraltar, Ontario, Greece, and Romania. The company also holds certifications from testing labs such as BMM Testlabs and QUINEL.

Expanding the Game Portfolio

Since the beginning of the year, Play'n GO has launched over 30 exciting titles, offering players a plethora of adventures and rewarding opportunities.

The year kicked off with Cash-a-Cabana, followed by Invading Vegas, Pilgrim of Dead, and Game of Gladiators: Uprising. Subsequent months saw a variety of thematic releases, diversifying the portfolio to cater to all player preferences. The most recent addition, Temple of Prosperity, draws inspiration from Chinese culture.

All these slots will have varied RTPs, however. So it is obvious that we recommend the players to check RTP always.

Play'n GO strange tactics

Play'n GO strives to deceive American players in all states where possible, giving the opportunity to play their slots with a minimum RTP without the opportunity for Americans to win.

Magnus Olsson, despite his age, most probably did not earn enough so opening new markets would be a great tactic. Play'n GO also does not have an "expanding portfolio" as most of the games are simply re-skins of the previous releases.