MrBeast, Adin Ross and xQc set a record by raising $12 million on Kick in 17 hours
During a joint stream on the Kick platform, blogger MrBeast, together with streamers Adin Ross and xQc, set a new Guinness World Record. As part of the TeamWater charity campaign They managed to raise $12 million in just 17 hours of live broadcasting.
This event was one of the largest in the history of Kick and clearly showed how huge the power of the united audience of the largest influencers can be. Millions of viewers joined the broadcast, actively donated and shared information on social networks, which made it possible to reach a record amount in record time.
Wow! @MrBeast and streamers @adinross, @xQc set a Guinness World Record on the «Kick» platform, raising $12 million for charity during a 17-hour stream as part of the «TeamWater» campaign pic.twitter.com/K531mVORQt— Casinos In Canada (@casinosinca) August 17, 2025
For Kick, the event was a powerful media event: the platform, already known for betting on large streamers and alternative monetization, received a tremendous response. Now the TeamWater campaign is officially listed in the Guinness Book of Records as the most successful charity stream in terms of the amount of funds raised in a limited time.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
Well, great, at least the benefit of these millionaires is real.
Most of all, I liked how the audience raised the hype themselves, memes flew in packs.
$12 million in 17 hours... I won't see so much in a year
Kick is really starting to squeeze Twitch, such events are the best PR.
MrBeast blows as always, but I got more excited from the xQc reaction