MrQ Signs Three-Year Deal with AFC Bournemouth
Operator MrQ has entered into a multi-year partnership with English football club AFC Bournemouth. The brand has become the club’s official UK online casino partner and sleeve sponsor for the Premier League team.
The agreement covers three seasons. The MrQ logo will appear on the sleeve of the men’s first-team kit and on adult replica shirts. The partnership also extends to AFC Bournemouth’s women’s team. Throughout the season, the two sides plan to run competitions, promotions and other activities for the club’s supporters. The financial terms of the deal were not disclosed in the official announcement.
MrQ and AFC Bournemouth marked the launch of their partnership on the city’s beach. Several hundred red, black and blue towels were laid out beneath a large “Reserved for MrQ” banner, with the club stating that the display covered more than 250 square metres. Limited-edition towels were also handed out to beachgoers.
Rather than limiting the launch to a traditional shirt presentation, the beach activation immediately connected the new sponsor with the city and attracted attention before the MrQ logo made its first appearance on the kit.
Olivia Grant is an iGaming news reporter at CasinosInCanada who covers casino industry updates, regulations, and market developments.
