Playtech and Caliplay Enter Strategic Collaboration
In a move that underscores the growing profitability for game providers, Playtech has struck a new strategic agreement with Caliplay, further cementing its hold on the gaming market while players continue to face mounting losses. As part of the deal, Playtech will acquire a 30.8% stake in Cali Interactive, the US-based holding company for Caliplay, and receive $140 million in cash payments over four years for extending its business-to-business (B2B) services.
This agreement reflects a growing trend where game suppliers reap substantial financial rewards through extended partnerships and licensing deals, while players remain on the losing end of the equation. With Playtech gaining dividends alongside other shareholders and securing the right to appoint a board director, the company is clearly positioning itself to extract even more value from its gaming ventures.
Adding to the lucrative nature of the deal, Playtech has already recouped more than €150 million in unpaid fees from Caliplay, with the remaining balance expected to be released once Mexican antitrust approvals are secured by early 2025. This influx of cash further highlights how suppliers continue to profit, even as they await legal and regulatory clearances.
While Playtech reports strong growth in its B2B division, particularly in the Americas, the narrative for players remains bleak. The company's 2024 Adjusted EBITDA is now projected to exceed market expectations, driven by ongoing partnerships and extended services. Earlier this year, Playtech also expanded into the South African market through deals with Betway and Hollywoodbets, reinforcing its dominance in the global gaming space.
As game providers like Playtech continue to capitalise on strategic partnerships, the financial benefits for suppliers keep growing, often at the expense of the players who are feeding into these systems.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
Playtech expanding into new markets just means more players will fall into the trap. They get bigger profits, while we just get more games that make it harder to win. This industry is completely one-sided!
These companies are so quick to settle their legal battles and extend partnerships, but they don’t seem to care about the fact that players are losing more than ever. It’s like they only focus on how to make more money.
Every time I hear about these deals, it’s clear who’s really winning. Playtech’s revenue goes up, and players are the ones funding it with all the losses. The system is just designed to keep us hooked while they get richer.
Playtech getting $140 million in cash over four years? That just shows how much these companies are making off of us. Meanwhile, players are left hoping for a big win that almost never comes. It’s rigged in their favor.
It's crazy how game providers like Playtech are cashing out huge profits while players keep chasing losses. These partnerships just mean more ways for them to squeeze money out of us. No surprise they’re extending their deals!