Artificial Intelligence in Gambling: From Drawing Pictures to Completely Replacing Developers
The invasion of artificial intelligence into the iGaming sphere began back in 2023. If at first neural networks were entrusted only with basic tasks such as creating graphic assets or testing ready-made code, then by 2025 the situation has changed dramatically. Some studios now choose algorithms in their new creations.
At first glance, it may seem that traditional professions in game development - artists, animators, developers - are about to disappear. Let's figure out how things really are and which of the providers have already moved to the "dark side" of automation.
How Providers Use AI: From Routine to In-Depth Analytics
Today, no one is surprised by the fact that neural networks generate high-quality art, music, and sound effects. Many game developers and designers quickly realised that this routine can and should be delegated. However, there are companies on the market that decided not to limit themselves to pictures on the "reels", but dug much deeper, entrusting AI with the analysis of the psychology of players.
BGaming: Silent Revolution
On the BGaming website you will not find loud slogans about AI transformation. However, if you carefully study the portfolio, you can find games with graphics clearly created by generative models, for example, Sakura Riches 60 or Alien Fruits.
The Aztec Clusters project stands apart. Here, the AI was responsible not only for the picture, but also for the "stuffing". The neural network analysed a colossal amount of data — 10,000 hours of casino streams — to understand the reactions of players and the wishes of streamers, on the basis of which the mechanics of the slot were built.
NetGaming: Loud Start and Silence
In October 2023, NetGaming CEO Pallavi Deshmukh proudly announced the release of the world's first slot with fully generated visuals — Wild Buffalo Bonanza. Press releases stated that this was just the beginning and foundation for future projects.
However, if you look at the "Games" section on their website today, there are no mentions of neural networks in the top new products of 2025. Either the company decided not to advertise the use of technology, or the experiment was not so successful as to put it on stream.
SDLC Corp: Infrastructure Approach
SDLC Corp, a large IT holding company with more than 120 iGaming experts, uses AI in a more pragmatic way. Their blog details how algorithms help with development and maintenance:
- Segmentation: Players are divided into clusters for targeted mailings.
- Anti-fraud: AI detects bonus hunters, duplicate accounts, and fraudulent schemes.
- Personalization: The system adapts to the preferences of a particular user.
- Technical stability: Algorithms redistribute the load on servers at peak times, preventing drops.
This approach directly affects retention, minimizing disruptions and returning players with personal bonuses.
Just Slots and Future Anthem
In June 2024, the Just Slots studio announced a partnership with experts in the field of AI gambling — Future Anthem. The key feature of the cooperation is the Optimise module.
However, the Just Slots website itself is still quiet: the portfolio is modest (7 games), and there are no cases with generative gaming. Perhaps the results of the implementation are still under NDA.
The other side of the coin: AI can also become a gambling addict
An interesting twist in the topic of using AI in gambling was thrown up by scientists. While the developers are silent about the results (except for Xgenia), a study by South Korea's Gwangju University showed unexpected risks.
During the experiment, four popular models (GPT-4o-mini, GPT-4.1-mini, Gemini-2.5-Flash and Claude-3.5-Haiku) were given virtual $100 and allowed to place bets. The result was shocking: the AI began to behave like a typical addicted gambler. After losses, the bots tried to recoup. Claude-3.5-Haiku especially distinguished himself, who lost in half of the cases, but stubbornly continued to play.
The scientists came to the conclusion that neural networks copy the behavioural patterns of gambling addicts. But for the industry, this can be a plus. Such "addictive" bots can be used as ideal testers: the more the AI "sticks" in the slot, the more successful the game is likely to be with real people.
Final thoughts
The gaming industry set a course for AI a couple of years ago. Studios are carefully implementing technologies, but so far they have avoided loud statements and demonstration of specific success figures. Perhaps 2026 will be a turning point when quantity turns into quality, but so far the market is in the stage of active, albeit secretive, experimentation.
Amanda Shimmer is the Chief Editor at CasinosInCanada and an experienced casino expert who ensures all guides, reviews, and industry investigations remain accurate, transparent, and helpful for players.
Another hype. In 2021, everyone was screaming about NFTs in games, in 2022 about metaverses. Where are they now? In the trash. It will be the same with AI.
A very superficial view. The main application of AI now is not pictures, but predictive analytics and retention.
Ahah, give me access to this bot, we will figure out a scheme with him how to bend the casino!
I work in a studio (I won't name which one, under NDA). I will say this: we almost do not hire juniors anymore. Why should I pay a student to draw icons or write simple scripts when Midjourney and Copilot do it in seconds and for free? The article is true, we are really heading towards the fact that the staff will be reduced by three times. Sadly, this is business.
Come on, what kind of AI is there? All these "AI slots" are just marketing husks. In fact, the same randomness, it's just that the pictures are now creepy, because the neural network can't draw fingers. I played this Alien Fruits, an ordinary fruit grind, nothing new.