BetMGM Partners with Slots Influencer Brian Christopher as Brand Ambassador
BetMGM has announced an exciting new partnership with Brian Christopher, a top online streamer known for his BC Slots personality. Christopher, who boasts a substantial following, will now serve as a brand ambassador for BetMGM, bringing his loyal audience along for the ride.
Bringing the Brand to Life
Brian Christopher is thrilled about the partnership, stating, “BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BC Slots universe. I cannot wait for our fans and players to see what we are building together.”
As part of this collaboration, Christopher will stream his gameplay on BetMGM's real-money online casino channel. Additionally, he will participate in in-person events at select BetMGM properties, engage in promotions on social media, and host virtual play events.
Smoke-Free Gaming
While Christopher will make appearances at various BetMGM properties, he remains a staunch advocate for smoke-free casinos. Consequently, he will only stream from MGM properties that are either completely smoke-free or have designated non-smoking areas.
“Brian Christopher Slots’ influence extends far beyond captivating videos,” said Oliver Bartlett, BetMGM Vice President of Gaming Product & Content. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
Growing Empire
Brian Christopher’s reach is impressive. The Canadian streamer has nearly 2 million subscribers across his channels, and his social media content reaches almost 8 million people each month. During the Canadian Gaming Summit, Christopher shared that his partnership with Carnival Cruises regularly attracts 500-750 people who join him to play in the ship’s casino.
Beyond real money gambling, Christopher also streams his play on sweepstakes casinos and social occasions. He operates a website, FlipTheSwitch.com, which provides written content and offers a community space for his fans to interact and engage with one another.
BetMGM’s partnership with Brian Christopher is poised to bring a fresh and dynamic approach to their brand, leveraging Christopher's influence and enthusiastic audience to further enhance their presence in the online gaming community.
SoTerrible Michigan regulators should focus on fixing their casinos instead of forcing people to play with garbage RTPs. Give us fair odds, and maybe we’ll stay!
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BuisnessPig This is an interesting case, but it feels like a loophole is being exploited. Players lost money, and now it looks like the operators don’t have to give it back. It’s frustrating when legal decisions seem to favor the businesses instead of protecting consumers.
PolishPigwin Sad to see this happening. It’s one thing to follow in your father’s footsteps, but another to sell out for an easy paycheck. There’s no honor in gambling sponsorships, especially in a sport where dedication and hard work should be the focus.
Brian Christopher's influence in the gaming community is undeniable, so it's no surprise BetMGM chose him as their brand ambassador. This partnership will surely attract more players to BetMGM, especially with Brian's engaging personality and entertaining streams.
As a fan of both BetMGM and Brian Christopher, this collaboration is fantastic news! Brian's dedication to promoting smoke-free environments is also commendable. Can't wait to watch his streams and join in on the fun.
BetMGM made a smart move partnering with Brian Christopher. His massive following will definitely bring more attention to their casino offerings. Looking forward to seeing the unique content he creates for them!
I've been following Brian Christopher's videos for a while now, so seeing him team up with BetMGM is exciting! His enthusiasm for slots is infectious, and I'm eager to see how he showcases BetMGM's games. This partnership seems like a win-win!