Eilers-Fantini 2025 – Why Pragmatic Play and Evolution Are Taking Casino Money

The Eilers-Fantini report, which analysed 83 casinos in 19 countries, shows what seems obvious, but it's nice to have the numbers to back up: casinos make the most money from games that keep players engaged and raise the average bet. In the votes of analysts, this was expressed through the Theoretical Win Index and GGR – but for you, as a player, it's more important to explain in simple terms why you constantly stumble upon the same titles in the lobby and advertising banners.

Short facts: at the top of Theoretical Win Index — Immersive Roulette (Evolution), 40 Super Hot Bell Link (EGT), Live Dealer Blackjack and Live Dealer Roulette (Evolution). From GGR point of view — Gates of Olympus 1000, Book of Dead, Sugar Rush 1000 and also several products from Pragmatic Play. Pragmatic Play and Evolution together are taking the huge market value (16.2% and 12.6%).

Why these games "pull in" casino money

1. Live games last longer. In live roulette or blackjack with a real dealer, people sit for an hour or more, communicate, bet more often — and this gives the casino a stable income. Plus, players often play by inertia: "one more hand" and the deposit quickly goes away.
2. Hit slots with bonuses and jackpots increase the average bet. Mechanics such as linked jackpots, Super Scatter, and bonus buy pull the player to higher bets for the sake of a "chance to hit the winnings".
3. Marketing does its job: operators actively promote those games that already give money — banners, advertising campaigns, promotional gifts for playing in these particular slots. It turns out to be a vicious circle: a popular game receives even more traffic and becomes even more profitable for the casino.

What it means for your pockets 

• Popular doesn't mean "winning" for you. If a slot or roulette is on everyone's homepage, it just means that the casino is making good money on it.

• In theory, the RTP remains, but in practice, a lot depends on the region, the settings of a particular casino, and the promo. Low RTP = more likely to lose; high = more chances to stay in the game.

"Crash games like Aviator give adrenaline and quick wins, but often they are random and short-term. They can appear in the top lists for GGR, but this is not a rule for stable earnings.

Practical tips for players (so you don't burn out quickly)

1. Set a bankroll limit and a time limit before the session. Even if you want to "return", do not bet outside the predetermined budget.
2. Check RTP and volatility. RTP is a benchmark; Volatility will tell you whether you will receive small frequent payouts or wait for rare but large ones. For a calm game, choose low/medium volatility.
3. Use the demo mode. Try the slot for free: if it is unnerving and "captivating", then it is made for holding - decide for yourself whether this format is needed.
4. Do not be fooled by "recommendations" from operators. The "play now – bonus" banner aims to get you to bet on this particular game. Operators promote what works for them, not for you.
5. If you like live games, control the session time. The human factor is addictive: a conversation with the dealer, the social effect, the feeling of a "casino" – all this works to increase your bets.
6. To hunt for jackpots, set clear rules: the allowed bet is no more than X% of the bankroll. Jackpots are rare, and regular bets eat up budgets.
7. Remember that the "tops" of Eilers-Fantini talk about profitability for the casino, not where players win more often.

Several real scenarios 

– You come to the casino and see on the main Gates of Olympus 1000 with a large banner and "50 free spins". The casino is probably promoting this slot, because it perfectly converts the promo into real bets. If you are not ready for volatility – do not take the bonus right away, it is better to try the demo first.

— You sit down in Live Dealer Roulette, talk to the dealer, drink coffee at the same time — and suddenly an hour passes.

— If you want a "quick high" — try Aviator. The result: either a wild win or a quick empty wallet.

Eilers-Fantini only confirmed what you might have noticed in the lobby: big providers with hit products dictate the market. For you, this is not a sentence - this is a hint. Knowing what games are being promoted and why means less of marketing and more management of your bankroll. Play, have fun, but do it consciously: set limits, check RTP and volatility, and don't chase "lobby favourites" if they don't fit your strategy.