In a bold move against the pervasive influence of gambling advertisements, UK-based not-for-profit organization Gambling with Lives has initiated a campaign aimed at removing such ads from the Transport for London (TfL) network.

The campaign, spearheaded by Gambling with Lives, seeks to garner support for a petition urging London Mayor Sadiq Khan to fulfill his pledge made in 2021 to eliminate gambling advertisements from public transport.

Highlighting the staggering amount of money—over a billion pounds—spent annually by gambling companies on advertising, Gambling with Lives underscores the significant impact these ads have on encouraging individuals to gamble. Citing scientific research, the organization asserts a direct correlation between the exposure to gambling ads and increased gambling behavior.

Moreover, Gambling with Lives emphasizes the detrimental effects of gambling, stressing that it poses serious risks to individuals' lives and can lead to devastating consequences. Holding Mayor Khan accountable for his commitment to address the issue, the organization asserts the urgency of taking action to combat the proliferation of gambling ads.

Notably, one of the contentious ad campaigns on the TfL network, titled "This bus is now a casino," sparked widespread criticism and prompted the withdrawal of the ads following public backlash.

The core mission of Gambling with Lives extends beyond the removal of gambling ads from TfL; it aims to raise awareness about the harmful impacts of gambling and advocate for effective measures to address the issue promptly.

Asserting that commuters should not be subjected to gambling advertising, Gambling with Lives emphasizes TfL's responsibility to prioritize public welfare over advertising revenue. The organization calls for proactive measures to ensure a gambling-free environment on TfL platforms, echoing the network's previous decisions to reject certain advertisements out of concern for commuters' well-being.

By mobilizing public support and holding policymakers and transport authorities accountable, Gambling with Lives is steadfast in its commitment to safeguarding individuals from the harmful effects of gambling advertisements on public transport.