Jamie Foxx and Casino Ads: Smart Brand Move or Bad Look?

It seems Jamie Foxx, once a celebrated actor known for his wide range of roles, has now become the face of BetMGM's latest online casino commercial. Foxx, who has been struggling to find significant roles recently, now finds himself shilling for a casino brand in a new ad campaign, a far cry from his Oscar-winning days.

The new commercial, titled "Vegas Lights," was unveiled by BetMGM as part of their efforts to promote their online casino. The ad features Foxx travelling through iconic MGM Resorts destinations in Las Vegas, including the MGM Grand, Bellagio, and ARIA Resort and Casino, promoting the seamless experience of BetMGM's online platform that allows users to earn in-person rewards like show tickets and resort accommodations.

While Foxx's star power might still hold some weight, it's clear that his participation in this project is a step down from his previous career achievements. Once known for his talent on the big screen, now he's lending his face to promote online gambling, which doesn't exactly align with his earlier, more prestigious roles.

BetMGM seems to believe that Foxx's energy and humour will resonate with viewers, but some might question whether this is the best way for the actor to remain relevant in an industry that has moved on from him. The fact that Foxx is now the face of a casino brand raises eyebrows about the direction his career has taken, especially given his previous status as an award-winning actor.

As for the commercial itself, the "Vegas Lights" ad, created by Highdive and directed by The Malloys, does little to hide the fact that the casino industry is pushing hard to capture a new market of online gamblers. But with Foxx's recent career trajectory, one has to wonder if this partnership is really a fit for his brand—or just a paycheck in a world that no longer seems to have room for him as a leading man.