Las Vegas at a Crossroads: How Gambling Parlors Support the Economy

The COVID-19 pandemic and the rapid growth in popularity of online casinos have dealt a serious blow to the usual flow of tourists and income from the gambling business. The old image of the "city of luxury and chic" is no longer as attractive as it used to be. However, Vegas is not giving up, and its salvation comes from an unexpected side - from modest gambling parlors.

The tourism situation in Vegas is really alarming. In the first eight months of 2025, the number of tourists decreased by 11% compared to last year - this is the worst result in a decade. Over the same period, the number of casino visitors decreased by 11.3%. The main reasons are the rise in prices for air tickets and accommodation, as well as a general decrease in people's purchasing power. This hits the revenues of large resorts and calls into question their traditional marketing strategies.

Salons: the new face of the gambling business

It was at this moment that gaming parlors came onto the scene. Unlike huge casino resorts, salons are small establishments where you can just come and play, without hotels, restaurants and other entertainment. Once in Nevada, their opening was strictly prohibited, then allowed, but with higher minimum deposit requirements, which over time equalized with regular casinos.

These establishments are often located at bars, cafes or nightclubs. Their main task is to make access to gambling as simple and fast as possible. This format has quickly gained popularity among those players who just want to try their luck without wasting time and money on an expensive dinner or show.

Why salons are gaining momentum

Although 70-80% of gambling revenues still come from large casinos, the share of salons is steadily growing. The main reason for their success is the low barrier to entry for businesses.

The cost of opening a salon is much lower than the cost of building and arranging a giant resort. The smaller size of the premises simplifies security and control issues, which allows investors to return their invested funds faster.

However, do not forget that Vegas is primarily about status and reputation.

It is likely that after a successful game and a couple of glasses of whiskey, a lucky player will want to feel part of the luxurious world of Vegas. He will go for an expensive tuxedo, walk along the Strip and order dinner at an elite restaurant. At that point, major industry players such as MGM, Caesars, and Wynn will receive their share of the profits from related services.

Mutual benefit

The success of salons is a benefit for the whole city. If they help bring more people back to Vegas, everyone will benefit. That is why the authorities, casino owners and businessmen are working in the same direction – no one prevents the adoption of laws that facilitate the work of gambling parlors. This is a clear example of how small steps can make a big difference, keeping Las Vegas alive and prosperous.