Manchester United and Parimatch sign multi-year partnership
English giant Manchester United has entered into a multi-year agreement with betting operator Parimatch. The company has received the status of the club's official betting partner in several countries in Asia, the Middle East, and North Africa.
From the new season, the Parimatch logo will appear on the LED screens of the Old Trafford stadium during the team's home matches. The first appearance of the brand will take place on August 17, when United will play their opening match in the Premier League.
The partnership goes beyond just advertising: a series of activities for fans is planned, including VIP ticket raffles and special club experiences. The leaders of both sides stressed the significance of the deal. Parimatch CEO Sergey Portnov said that the company strives to give fans a unique experience of interacting with the club. In turn, Manchester United Chief Commercial Officer Mark Armstrong noted Parimatch's successful experience in sports collaborations and expressed confidence that the partnership will contribute to the development of the club's brand in strategically important regions.
The financial terms of the deal were not officially disclosed.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
In Asia and the Middle East, Manchester United have a huge fan base, a logical step.
I think that this is normal, the club needs money, and the fans will only benefit from the activities.
Bookmakers again... Without them, you can't get anywhere.
I wonder if VIP tickets can really be won or is it purely marketing?
Sounds powerful