Mia Khalifa Began Promoting 1win on Instagram
1win has a new ambassador — former adult film performer Mia Khalifa. Her Instagram bio, on an account with 29 million followers, now lists her status as “1win VIP”.
The partnership went beyond a profile update. Khalifa posted a promotional video from the 2026 World Cup match between Spain and Austria. In the video, she wore a chain and pendant designed in 1win’s signature style.
Her selection as ambassador fits the brand’s usual marketing strategy. 1win regularly partners with high-profile influencers who have large audiences and provocative personas, while its collaboration with Mia Khalifa is certain to attract attention well beyond sports betting and online casinos.
Meanwhile, 1win’s activities in Ukraine remain controversial: the brand continues to operate in the local market without legal status. Against this backdrop, promotional partnerships with major international celebrities look especially striking.
A logical next step might be a collaboration with a Ukrainian model who has a similar audience — for example, Josephine Jackson. Judging by 1win’s current approach, such a choice would no longer be surprising.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
