Peter & Sons Expands UK Reach with White Hat Gaming Partnership

The integration builds on Peter & Sons' global distribution deal with Light & Wonder.

Peter & Sons has strengthened its presence in the UK market by integrating its gaming portfolio into the White Hat Gaming network. This collaboration, facilitated by Peter & Sons' earlier partnership with Light & Wonder, brings the studio's innovative slot games to a wider audience in the regulated UK market.

Expanded Gaming Access

The deal enables UK players to enjoy Peter & Sons' standout games, such as Barbarossa, Xibalba, and Wild 1, across platforms powered by White Hat Gaming. Popular online casinos like PlayZee.com and Casimba.com are now hosting these titles. Additionally, recently launched games, including Muddy Waters, are now available to UK players, further enriching their gaming options.

This marks the first phase of Peter & Sons' strategy to solidify its market presence and expand access to its games across regulated territories.

A Milestone Collaboration

This partnership is part of Peter & Sons' larger distribution strategy, following a global agreement with Light & Wonder earlier this year. That deal enabled the studio to enter other regulated markets, including Spain, Italy, and Canada, and now provides the foundation for its UK expansion.

Yann Bautista, Commercial Director at Peter & Sons, remarked:

"The deal with Light & Wonder was a major milestone for Peter & Sons, and going live with White Hat Gaming is the first phase in this exciting new chapter. White Hat Gaming is a major player in the industry in the UK and globally, and we believe this collaboration is a win-win for both our companies."

Jamie Lees, Head of Content at White Hat Gaming, added:

"Our platform boasts an amazing range of games from 130 providers, but none of them are quite like Peter & Sons. Their unique style and approach to game development are a fantastic addition to our offering."

Building a Global Presence

Peter & Sons has been on an upward trajectory, previously collaborating with industry leaders like Relax Gaming and EveryMatrix. Its partnership with Light & Wonder has proven instrumental in accessing new markets and advancing the company's vision of global expansion.

As Peter & Sons continues to establish its presence in regulated markets worldwide, this integration with White Hat Gaming represents another step forward in its growth story.