Players vs. bureaucracy: MyStake network with a turnover of $4.4 billion showed that the market is tired of bans

Another report of the GAMRS organisation, published on December 18, only confirmed the obvious: excessive regulation of the gambling market pushes users to offshore platforms. The focus was on a powerful network of brands led by the flagship MyStake (operator Santeda International B.V.). Despite the lack of a heavy and expensive UKGC licence, the company successfully serves a huge audience. The network's turnover has reached an impressive $4.4 billion, and 64% of this amount is generated by British players who are tired of endless checks and limits at home.

The statistics speak volumes about users' choices. Over the past year, the British have placed about $1.5 billion in bets on MyStake, and the total volume of deposits across all brands of the Santeda group has exceeded $2.5 billion. People who are disappointed in the rigid framework of the British system find in offshore companies the opportunity to play freely. The monthly active audience (MAU) of MyStake alone is more than 61 thousand people who vote for the service with their wallets.

The operator's ecosystem also includes the popular brands Goldenbet, Rolletto, Velobet and Freshbet. All of them operate under a flexible Curaçao licence on the modern Upgaming platform. The project team is based in Georgia and competently diversifies revenues. Funds from successful online businesses are reinvested in the real sector: the development company Upco LLC receives funding from Upgaming structures, which helps to develop construction projects in the region. The company also has an interesting approach to the corporate structure: the CEO of MyStake, Andres Marcu, turned out to be a character generated by artificial intelligence. This allows you to maintain anonymity and avoid unnecessary pressure without interfering with business processes.

To attract an audience, the network uses modern methods, collaborating with influencers on Twitch, Instagram, and TikTok. Demonstrating big winnings (albeit on special balances for streams) works great as marketing. To ensure uninterrupted access to sites and bypass the blocking of supervisory authorities, domains regularly change hosting. And while GAMRS is calling on regulators to take action, the market proves the opposite: if there is a demand for quality service without unnecessary bureaucracy, players will always find a way to place a bet.