SBS is the first in the world to provide the ability to disable gambling advertising
Australian media giant SBS has implemented an innovative feature on its SBS On Demand streaming platform, allowing viewers to completely opt out of showing ads for gambling, alcohol, and fast food. This option, which has been successfully tested since 2024, will become permanent from 2026.
Users can now simply fill out a special online form to activate the blocking of inappropriate content. Such a step is a response to the growing demands of the audience and the desire for a more responsible approach in the field of advertising.
It is noteworthy that according to former SBS chairman George Savvides, the pilot launch showed incredible results: the number of complaints from viewers decreased by 45%. This was a weighty argument in favor of scaling the project. Savvides also called on other commercial TV channels to follow SBS's lead and implement similar systems on their streaming services, stressing the importance of taking care of the mental and financial well-being of the audience.
This precedent could be the beginning of a new era in the world of online advertising, where the viewer has more control over what content is shown to them.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
What about monetization then? If everyone turns off ads, how will streaming services make money? This, of course, is cool for viewers, but won't it lead to higher subscription prices?
Ingeniously done!
At one time, I lost a lot of money on betting, and now this ad is just a trigger. You watch a movie, and then bam – "register, get a bonus". It's already nauseous. It's cool that someone thought of this.
Oh, that's right to the point. My brother is struggling with gambling addiction, and it's just hell for him. You turn on a TV series, and there is immediately an advertisement that evokes old habits. I am glad that there are companies that think not only about profit.
Finally!
What cool news! I'm so tired of these casino ads that climb everywhere. Especially when you watch something in the evening, and all these slots are imposed on you. I just want to relax, and not think about how "easy" it is to win a million. I hope our services will do something similar.