SkillOnNet and Quickspin's Disappointing Partnership Expansion in Ontario

SkillOnNet, an online entertainment company, has expanded its collaboration with Quickspin, a Swedish gaming studio, in Ontario. This move appears to be a desperate attempt by SkillOnNet to gain a foothold in Ontario's newly regulated market, which they entered back in June 2022.

Underwhelming Prospects for Ontario Players

Ontario players using SkillOnNet's platforms, such as PlayOJO, SlotsMagic, SpinGenie, and KnightsSlots, will now have access to Quickspin's latest slot releases. Titles like Reel Nightmare, Temple of Paw, and Shields of Lambda are being touted as innovative and engaging, but the reality might not live up to the hype.

Quickspin, owned by Playtech, boasts a portfolio of over 100 slots with unique themes and features. However, despite their high standards and frequent new releases, it's questionable whether this will truly enhance the player experience in a meaningful way.

Quickspin managed to secure its license to operate in Ontario in April 2022, shortly after the market opened. While this enabled a quick integration with SkillOnNet’s platform, it remains to be seen if this will align well with Ontario's strict regulatory requirements in practice.

Questionable Strategic Partnership Benefits

The extended partnership between SkillOnNet and Quickspin is being marketed as a commitment to delivering top-tier gaming experiences. However, integrating Quickspin's slots might just be a superficial attempt to attract Ontario players without offering genuine variety and quality. Titles like Reel Nightmare and Temple of Paw might not resonate as strongly as anticipated with Ontario's diverse gaming community.

“Quickspin has been licensed in Ontario since April 2022, just weeks after the launch of the regulated market.”

SkillOnNet's ambition to expand in Ontario's online gaming market seems overly optimistic. The partnership with Quickspin is being promoted as a way to broaden game offerings and strengthen competitive edge, but it may not deliver the localized content that Ontario's players are looking for.

As SkillOnNet continues its efforts to grow in Ontario, the extension of its partnership with Quickspin is being heralded as a milestone. Ontario players are being promised an enhanced gaming experience with Quickspin’s latest and most popular titles. However, this collaboration may fail to significantly impact Ontario's dynamic online gaming industry or foster meaningful innovation and growth.

Jani Kontturi, Head of Games at SkillOnNet, stated: “We’re thrilled we can finally bring the Quickspin universe to our Ontario players. The company has proved to be a valuable partner in other jurisdictions. It’s a prolific producer of top content that will help reinforce our position as a leading force in this exciting new market.”

Anthony DallaGiacoma, Chief Commercial Officer at Quickspin, added: “It’s great to increase our footprint in Ontario with our trusted partner, SkillOnNet, one of the leading brands in the industry and one who, like us, is fully committed to ensuring a safe and fair gaming experience for their Canadian players. The new market is experiencing incredible growth at the moment, and that’s an exciting thing to be a part of.”

The reality, however, might be far less thrilling for Ontario's players and industry observers alike.