The End of the Kick Era? The Platform Is Drowning in Bots, and Management Shrugs
A scandalous admission was made by the co-founder of the streaming platform Kick, Craven himself: the platform is literally choking on a flood of artificial traffic. As a vivid example, he cited streams by former members of FaZe Clan who specialise in case openings, where the share of fake viewers can reach a shocking 90%.
The situation began to deteriorate rapidly last year, and fresh data from the analytics services Streams Charts and Stream Hatchet for 2025 only confirm the scale of the disaster. In just one quarter, the number of accounts with abnormal activity skyrocketed by 164% - from 7.7 to 20.3 thousand. The trend is depressing, at the beginning of the year, analysts were catching about a thousand blatant boosters per month, but by the second quarter this number exceeded 3,000. As of today, every sixth content creator on Kick with more than 50 concurrent viewers is guilty of using viewbots.
On average across the platform, the statistics look frightening: 68.7% of all declared Kick traffic in 2025 consists of "dead souls." In other words, more than half of the audience of the vast majority of streams are ordinary scripts, not real people.
The category breakdown is also interesting: bots are used most aggressively in the "Just Chatting" section, while online casino streams confidently hold second place. The saddest part of this story is that not a single streamer admits to boosting, while the management openly signs off on its own technical helplessness. If Kick does not find an effective way to cut off fake traffic in the very near future, the ambitious "green" competitor to Twitch faces an inglorious and entirely predictable oblivion.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
Oh wow, who could have done this? Surely not the crystal-honest streamers boosting themselves? That can’t be! Never happened before, and here we go again.
Well, what did they expect? Without strict moderation and with promises of easy money, all the scammers flocked there. Gambling lives entirely off fake online numbers to spin referrals for suckers. A logical outcome.
Holy shit, what a revelation - like we didn’t already know! You go into some random nobody’s stream, there’s 5k viewers showing, and in the chat three half-dead guys type “kek” once every five minutes. It’s just a fucking clown show.