"They bet that you will be silent": New Zealand launched a creative campaign against gambling
The New Zealand authorities, together with public organisations and marketers, have initiated an extraordinary campaign aimed at combating gambling addiction. The campaign was launched on the eve of the expected legalization of the iGaming sector in the country.
The initiators were the Ministry of Health, the Asian Family Services service and The Media Lab agency. The target audience was representatives of Asian communities.
A key feature of the campaign was the replacement of traditional wishes in popular fortune cookies. Instead, restaurant patrons find cautionary messages such as "They're betting that you will be silent" or "We can overcome the harms of gambling together." Similar warnings have appeared on chopsticks, menus, and even on the doors of Asian catering establishments.
The choice of the audience is not accidental: according to statistics, Asian diasporas in New Zealand are 9.5 times more likely to face gambling addiction problems compared to other ethnic groups.
Anthony Young, co-founder of The Media Lab, noted that for Asian communities, eating together is an important social ritual and creates a trusting atmosphere for frank conversations.
The campaign has already shown the first results: the Asian Family Services organisation reported a sharp increase in the number of requests for help from people who have faced gambling addiction.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
The statistics on Asian communities are certainly shocking. 9.5 times is a huge difference. I wonder what this is connected with, cultural features or accessibility? Maybe they perceive it differently?
I don't understand at all, what do Asians and cookies have to do with it?
Lol, cookie stop tap?
Some kind of nonsense. Cookies... In earnest? Whoever is gambling addicted will not stop the cookie. Only money down the drain.
That's what I understand, a creative approach! Well done for hitting a sore topic. Otherwise, the casino owners are completely impudent. Really cool idea.