Tom Aspinall’s Spribe Deal: A Risky Move for a Role Model

Why would an athlete like Tom Aspinall, who should be focusing on promoting fitness and positive values, choose to advertise a gambling game? It's a shameful move that shows how far some are willing to go for a paycheck, even at the cost of their own reputation. Aspinall, the UFC Interim Heavyweight Champion, has now partnered with Spribe to become the brand ambassador for their controversial crash game, Aviator.

This decision is downright disappointing, especially when you consider the kind of audience athletes like Aspinall influence—many of whom are young and impressionable. As a UFC champion, Aspinall should be setting a better example. Instead, he's aligning himself with a game that encourages risky gambling behaviour. Promoting gambling to a fanbase, which includes underage viewers, sends the wrong message.

The deal doesn't seem to benefit anyone but the brand. While Aspinall may boast an undefeated UFC record of 12-0, his endorsement of Aviator shows a lack of responsibility and awareness of the potentially harmful consequences of gambling addiction. His participation in Spribe's campaign is part of a larger, problematic marketing push between Spribe and the UFC, bringing gambling into the spotlight at UFC events.

This is the kind of deal that should have been avoided. If athletes truly care about their fans and their legacies, they need to start making better choices. This partnership is a step backward for Tom Aspinall, whose talents should be celebrated in ways that inspire, not mislead.