Ubisoft’s Move Into Online Slots Raises Questions About Game Quality
In a puzzling move, Ubisoft has struck a deal with Games Global (formerly Microgaming) to bring its iconic Assassin's Creed franchise to the world of online slots. What was once a revered action-adventure series known for its rich storytelling and immersive gameplay is now being watered down for the gambling industry, and many fans are left wondering why Ubisoft didn't just stick to what they do best—creating great games.
While Assassin's Creed has sold over 230 million copies since its 2007 debut and holds a special place in the hearts of gamers, this new collaboration with Games Global feels like a step backward. Ubisoft has handed over exclusive rights to develop four Assassin's Creed-themed slot games, to be distributed across Games Global's vast operator network. But this begs the question: why take such a beloved series and turn it into something associated with gambling?
With minimal details available about the slot games—no titles, mechanics, or visual style revealed—fans are left to speculate how Games Global plans to translate the Assassin's Creed franchise into the online casino world. Given Games Global's history of low-effort, branded slot releases like Money Mayweather and Jurassic World: Raptor Riches, it's hard to be optimistic about what they'll do with such a high-profile intellectual property.
Andy Booth, Chief Product Officer at Games Global, praised the partnership, saying, "Ubisoft is a true pioneer in the entertainment industry," but this sounds more like a desperate cash grab than a genuine attempt to extend the legacy of Assassin's Creed. The series, once known for its deep lore and historical settings, now risks being reduced to a shallow gambling gimmick.
For long-time fans of the Assassin's Creed series, the news feels like a slap in the face. Ubisoft should have continued to focus on creating the innovative, narrative-driven games it's known for, rather than selling out to the casino industry. The world of iGaming may get a boost from the iconic brand, but at what cost? This partnership could very well signal the beginning of the end for a once-great gaming franchise.Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
Why would Ubisoft waste a legendary franchise like Assassin’s Creed on gambling? This feels like a cash grab rather than a creative decision. The games were amazing—this is just going to ruin the brand for so many of us.
I can’t believe Ubisoft is going down this route. Turning Assassin’s Creed into a slot game is a huge betrayal to the fans. This is a desperate move and completely undermines what the franchise has stood for.
Really sad to see Assassin’s Creed become part of the online gambling world. Ubisoft could’ve kept this franchise strong with more epic games, but now it feels like they’re just chasing money.
This is such a disappointing move. Assassin’s Creed has always been about storytelling and history, not gambling. Ubisoft should be focusing on creating the next great game, not cheapening the brand with slot machines.