Yaspa, a fintech firm, has secured funding from the UK government and its innovation agency to create a cutting-edge Safer Gambling payments and AI platform, as reported by Casino Guru News in a recent email press release.

This grant enables Yaspa to develop a web-based B2B platform utilizing AI technology to bolster operators' capacity to identify suspicious betting patterns indicative of potential gambling-related harm or distress among players.

Initial estimates suggest Yaspa's new Safer Gambling payments and AI platform could identify and assist up to 300,000 problem gamblers, offering promising prospects in combating vulnerability within the gambling community.

The recent report from GambleAware, highlighting over 100,000 individuals utilizing its online self-assessment tool since its launch in April 2023, underscores a strong commitment to harm minimization. Yaspa's platform, supported by Innovate UK, will employ AI modeling to identify players at risk or experiencing harm due to their gambling behaviors.

James Neville, CEO and co-founder of Yaspa, expressed gratitude for Innovate UK's grant, emphasizing its significance in addressing problem gambling and safeguarding vulnerable consumers. Neville is optimistic that with this support, the platform will set a standard for compliance in the gambling industry while effecting meaningful change.

Neville believes Yaspa's approach, offering a holistic view of players across multiple operators without disrupting their experience, will revolutionize player-operator interactions and mitigate the risk of driving players toward unregulated markets.

With the UK increasingly empowering third-sector entities to enhance safety measures for players, Yaspa plans to collaborate with academics to ensure their platform aligns with market needs and effectively safeguards consumers.