Germany Opens Probe Into ADI Predictstreet After Ads During 2026 World Cup Matches
German gambling regulator GGL has opened a review of ADI Predictstreet, a prediction markets platform that was named an official partner of the 2026 World Cup and positions itself as the first licensed company of its kind in Europe.
The trigger was advertising for the service during World Cup match broadcasts. ADI Predictstreet's logo was spotted on pitch-side boards, which meant the brand appeared not only in general football coverage but also on KiKa, a children's TV channel. For the German regulator, that raises a separate issue: if a product is tied to prediction markets and effectively sits close to gambling, promoting it in that environment calls for scrutiny.
GGL wants to clarify two points. First, whether ADI Predictstreet had the right to appear before German audiences through match advertising. Second, whether residents of Germany can legally use the platform if they saw the brand during a broadcast and decided to go directly to the service.
The situation is also uncomfortable for ADI Predictstreet because of the broader context around the company. The platform received a prediction markets operator licence in Gibraltar and, according to media reports, the approval was issued just nine days after the company was registered. It has also been reported that a controlling stake in ADI Predictstreet belongs to Abu Dhabi's ruling dynasty.
For FIFA, this partnership already looks unusual: official status in the prediction markets segment went not to Kalshi or Polymarket, but to the little-known ADI Predictstreet. Now the questions around the speed of licensing and the ownership structure have been joined by a review in Germany, one of Europe's most sensitive markets when it comes to gambling-product advertising and the protection of minors.
Michael Turner is a sports presenter at CasinosInCanada who covers major sporting events and sports-related insights for readers.
