Rainbet Signed UFC Champion Justin Gaethje
Crypto casino Rainbet has introduced UFC lightweight champion Justin Gaethje as its new brand ambassador.
For the fighter, this is already his second partnership with a gambling operator in recent months. Back in April, Gaethje served as an ambassador for the crypto casino Duelbits, but now his new partner is Rainbet.
The first signs of the deal appeared even before the official announcement. The day before, on July 18, Gaethje attended a UFC Fight Night event and sat in the stands wearing a T-shirt with the Rainbet logo. As a result, the operator's branding appeared in the official UFC on Paramount+ broadcast.
This appearance gave Rainbet noticeable promotion even before the publication of a full announcement. Gaethje's name is well known to mixed martial arts audiences, and the fighter's appearance in branded clothing during the broadcast allowed the operator to immediately connect the new campaign with UFC.
At the same time, the rapid move from Duelbits to Rainbet will likely raise questions about the timing and terms of the previous agreement. Neither side has yet clarified exactly when Gaethje's partnership with the previous operator ended.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
