BGaming to Bring iGaming Experts Together at the TRUE WAYS Conference
BGaming will hold its second TRUE WAYS online conference on July 15. The free event will bring together representatives from operators, suppliers and the affiliate sector to discuss one of the market’s most pressing issues: how to keep players’ attention as the number of new games, products and promotions continues to grow.
The conference will begin at 15:00 CET. The agenda includes six presentations, each up to 20 minutes long. Live Q&A sessions will follow the presentations. Participants who register in advance will be able to connect with speakers and other industry representatives.
Main Theme — Content Overload in iGaming
This year, TRUE WAYS will run under the theme “Content Overload in iGaming: Who Wins the Player’s Attention?”. In short, the discussion will focus on what businesses can do when the market is already packed with games and players are switching ever faster between brands, slots and mechanics.
Speakers will examine which approaches to content, product and engagement are actually working right now. It is not just about “making more games”, but about finding ways to stand out, giving players a clear reason to return and building loyalty on more than bonuses.
Who Will Speak at TRUE WAYS
The speaker lineup includes Carl Wiggman, CEO of Print Studios; Gretta Kockonan, Head of Business Development and Partner Studios at Softswiss; Caelum Ferrarese, Casino Product Specialist at Stake; Mike Danshin, CMO of 1w Crypto; Leonardo Benites, CEO of Propane; and Igor Bondarenko, Product Owner at BGaming.
Surya Palli, creator of iGaming Real Talk, will host the conference. He is known for interviews and discussions with senior executives in the gambling industry, so judging by the participant lineup, the format should be closer to a live professional conversation than a series of dry presentations.
BGaming wants to build on the results of the first TRUE WAYS, held in 2025. According to the company, that conference brought together more than 400 approved attendees, almost half of whom held C-level roles. Its geographic reach was also broad, with participants joining from Europe, Latin America, North America and Africa.
Last year’s conference covered gaming trends, emerging markets in Africa and Asia, and marketing approaches across different regions. The focus has now shifted to a problem facing almost the entire market: there is too much content, and releasing a new game no longer guarantees attention on its own.
BGaming CEO Marina Ostrovtsova noted that after the first TRUE WAYS, the company saw strong demand for honest conversations and practical insight. According to her, content overload has become one of iGaming’s main challenges because more and more games and brands are competing for players’ attention.
For BGaming, this conference looks not only like an industry event, but also like an attempt to claim a place in the conversation about the future of gaming content. Today, the winner is not simply whoever releases more titles. It is far more important to understand why a player should choose this specific product in the first place — and why they should come back.
Olivia Grant is an iGaming news reporter at CasinosInCanada who covers casino industry updates, regulations, and market developments.
