BGaming is no longer easy to describe as just another slot studio. The provider now moves between classic slots, casual game formats, experimental mechanics, streamer-friendly ideas, branded collaborations, and internal characters that keep returning across its portfolio.
For CasinosInCanada.com, we spoke with BGaming about the titles that best represent the studio today, how it decides whether a release has really worked, why massive max wins can help or hurt a game, and how streamers, data, and product intuition shape modern casino content.
BGaming's Brand and Product Identity
If you had to introduce BGaming to someone completely unfamiliar with the studio, which three games would you choose as the most accurate showcase, and why?
If I had to show BGaming to someone new, I would probably hand them these three games and say: play these, and you will understand the studio pretty quickly.
Aviamasters™ is the kind of game that makes people ask, "How did this even become so fun?" The landing mechanic is simple and easy to understand, but players keep going for one more try. It grew into its own thing, and Aviamasters™ 2 made that loop even smoother and more satisfying.
Merge Up™ 2 shows us doubling down on something we actually invented. We liked the first version, players responded well to it, and instead of reinventing the idea from scratch, we made the second game sharper, smoother, and more engaging. It is one of those games where you do not always notice how much time has passed.
Snoop Dogg Dollars represents another side of BGaming. The game uses cluster mechanics, but the bigger point is the energy around it. The collaboration helped the game travel well across markets, and it still appears in top lists, which is always a useful reality check.
BGaming already has games that the market remembers well. How do you understand inside the company that a slot has really"worked"?
It depends on what we mean by "worked". Inside BGaming, success is not reduced to one simple metric, such as revenue. It is more about several signals coming together.
The first signal is performance. Of course, we look at how much a game earns, but we also look at how stable that performance is over time. A short spike after release is not the same thing as a game that continues to perform.
The second signal is player reaction. Do people come back to the game? Do they stay in the session, or is it just a quick visit and goodbye? That tells us a lot about whether the product is actually connecting with players.
The third signal is visibility. Sometimes a game changes how the market sees us. It can make people say, "Okay, this provider is doing something interesting." That is also a form of success.
Every game starts with hypotheses. We build around them, and after release we compare those expectations with what actually happened. Different mechanics also behave differently in different regions, so part of understanding that a game works is knowing where it works best and then supporting it properly in those markets.
The Race for Max Win
Today, almost every second new release on the market comes with a very loud max win. In your view, where does real product potential begin, and where does it turn into simple number inflation on the storefront?
It depends on what the game is trying to do. If a release is aimed at streamers or high rollers, a big max win can be a useful hook. It gives people a reason to click, try the game, and imagine what could happen.
But in more classic slots, a massive max win does not automatically change how the game feels. Real value starts when the max win still makes sense in the context of the gameplay. It becomes inflation when the number is mostly there to look impressive on the shelf.
These days, max win is often more of a marketing tool than a core product feature. That does not make it bad by itself, but it needs to support the game rather than replace the game.
Do you think the race for massive max wins is, in some cases, starting to harm the games themselves, because developers design slots around one mythical big hit rather than the quality of the regular gameplay session?
Big hit potential and the quality of the regular gameplay session are two separate things. They do not automatically support each other, but they do not automatically hurt each other either.
A good example from BGaming is Bonanza Billion. It has a high max win, but that does not take away from the overall engagement of the gameplay session.
The problem starts when a studio focuses only on designing around that mythical big hit. Max wins are extremely rare by nature. If you sacrifice the regular flow of the game just to chase that one highlight moment, you may keep one excited player for a clip, but lose many more because the day-to-day experience feels flat.
Hits, Franchises, and Real Product Decisions
Elvis Frog already looks less like a one-off success and more like a full-fledged internal franchise. At what point did you realize it was no longer just a character, but an asset worth developing further? And where is the limit between development and repetition?
For us, characters were never meant to be "one and done". From the beginning, the idea was to build recognizable mascots that could live beyond a single release.
With Elvis Frog and Johnny Cash, it became clear over time that they were no longer tied only to individual games. Players started recognizing them, expecting them, and almost following them. That is usually the moment when you understand that a character has become something you can actually build on.
There is no fixed line where development becomes repetition. It is more of a feeling you get while working on new ideas. If a character still helps you create fresh gameplay moments and new emotions, it is worth continuing.
But if you catch yourself repeating the same setup with a different skin, it is probably time to pause and rethink. That is where development ends and repetition starts.
Snoop Dogg Dollars was a bold and somewhat atypical move for BGaming. Was it driven by genuine product fit, or primarily by buzz, reach, and the desire to make a loud statement?
For BGaming, Snoop Dogg Dollars was more of a milestone than just a loud move.
Yes, Snoop Dogg as a character and the original sound add a lot, but the game does not stand only on the name. The mechanics and features are solid on their own.
We do not treat hype as a goal by itself. Interesting names and collaborations can be starting points, but only if we feel that we can build a good product on top of them. If the idea does not hold up as a game, we do not move forward, no matter how loud it could be.
Aztec Clusters was promoted as a slot built on data from 10,000 hours of stream analysis. Honestly, what had the bigger impact on the final game: real data or team intuition?
If we are talking about the core direction - the theme, mechanics, and even the level of volatility - then a lot of that came from data and stream analysis. It helped us understand what actually holds attention.
But when it comes to how the game feels - the math balance, pacing, animations, and visual rhythm - that is mostly team experience and intuition. Those things rarely come straight from numbers.
So I would put it this way: data gave Aztec Clusters a strong start, but intuition shaped the final game. In practice, you need both. Data alone does not make something fun, and intuition alone can miss what players are actually doing.
Competitors, Streamers, and the Future of BGaming
After Aztec Clusters, it is fair to ask directly: to what extent are slots today designed as games for players, rather than as content for streamers, TikTok clips, and big win reactions?
With how slots are monetized today, it is hard to imagine games that completely ignore regular players. At the same time, we cannot ignore how people discover content now. Streams, TikTok, short clips, and highlight reactions are part of the ecosystem.
A successful content provider usually needs games that can live in all of that. A game should work for a long player session, but it can also help if it has moments that pop in a clip or a highlight.
Still, I would not say everything is shifting toward streamers. It is more about diversification. Different games serve different purposes and different types of players.
That is why the BGaming portfolio is split into #Classic, #Casual, and #Entertainment. Each group has its own role, and none of them exists in isolation or replaces the others.
Aviamasters™ helped BGaming significantly expand its brand beyond classic slots. Was this a deliberate move toward becoming"more than a slot studio," or just one successful release that grew beyond expectations?
BGaming has been moving toward"more than a slot studio" almost from the beginning. That is why we have been calling ourselves a"beyond game provider" for years now.
Even before Aviamasters™, we already had experimental mechanics and non-slot products in the portfolio, including crash games, scratch cards, and Plinko. Many of them became popular with streamers and players, and they continue to perform well today.
Aviamasters™ became one of the clearest examples of that direction, but the broader idea was already there.
Can you share a small insight into where BGaming is currently heading, whether in terms of mechanics, formats, or its general approach to new releases?
Right now, we are focused on making games that feel polished from every angle: visually strong, mathematically well-balanced, and simply good to play.
At the same time, we still like experimenting. Players do not always know how to describe what they want next, so part of the job is trying things before they become obvious.
We do a lot of game testing, look closely at data, and study player behaviour and preferences. But the goal has not changed over the years: make games that genuinely click with players, sometimes even before they expect it themselves.
Final Thoughts
What stands out from BGaming's answers is that the studio does not describe success as one simple metric. A game can work commercially, but it also needs player return, market visibility, and a clear reason to exist beyond a loud number on the storefront.
The same logic applies to BGaming's wider direction. The company is not moving away from slots, but it is clearly interested in a broader product identity: classic releases, casual mechanics, entertainment-driven games, recognizable characters, branded collaborations, and formats that can work both inside regular player sessions and across modern content platforms.
For players, that means BGaming's next phase will likely be less about chasing one single formula and more about balancing data, intuition, presentation, and actual gameplay quality. In a market where many releases try to shout louder with bigger numbers, that balance may matter more than another theoretical max win.
Every streamer dreams of hitting a max win, and every casino provider dreams of having someone else pay to advertise it. The interviews are always about excitement, entertainment, and community—but somehow nobody's favorite moment is the thousands of spins it took to get there.