Casumo Marketers Go All In on Love, Care and Hope – Rather Not!
In a surprising twist, Casumo has completed its most extensive rebranding effort, but many are left scratching their heads. The new core values—"Aspiration, Faith, and Care"—seem more fitting for a charity than an online casino. You’d think their marketing team just came from a church!
Casumo, once a top-tier casino, claims these values reflect their commitment to "pushing boundaries" and "caring about challenges." But with reduced RTP rates across providers and customer support still insisting the RTP is 96%, it feels more like a smokescreen than an actual rebrand.
In collaboration with Snask, an international design agency, Casumo rolled out new colors and a distinctive look. Nikola Jellačić, Casumo's Chief Marketing Officer, emphasized how they wanted to stand out, even if their aesthetic was imitated.
But honestly, with a rebrand focused on "faith" and "care," perhaps Casumo’s marketing team should've stayed in the charity business. Players aren’t buying the "new values" when RTPs drop, and the casino's former glory fades.
Casumo, stop with the marketing gimmicks and start giving your players what they actually care about!
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BatBulo4ka 5 thousand a day - well, this is no longer a player, but some kind of investor. It is quite reasonable to limit it.
CertifiedNiggur And then they wonder why the players are paranoid... Even dealers can no longer be trusted.
ImBrainless Damn, how sick these casinos are with their blocks! I had a situation in the pin-up, just when a big win was shining - 8k. And what do you think? They blocked the under the pretext of "suspicious activity". Two months of correspondence, and only after threatening to write to the regulator, the money was returned. Now I check 100 times where I go. Thank you for the article, a relevant topic!
Spartan113 Informative, thanks to the author! Now I will know that this has happened. The lesson for the future is to check everything three times.
MisterM1mba One thing is clear – if the software is buggy, then it is a casino problem. Why should a player suffer?
Snask did a great job on the visuals, but no amount of design can hide the fact that Casumo’s gaming experience is heading downhill. Bring back the real values: fairness and fun!
I used to trust Casumo, but after this rebranding nonsense and lower RTPs, I’m starting to think they’re more about faith than fairness.
They talk about ‘pushing boundaries’—yeah, pushing players out with worse odds and flashy distractions. Miss the old Casumo that actually delivered value.
Aspiration, Faith, and Care? What’s next, a prayer before every spin? Casumo, you’ve officially lost the plot!
Casumo used to be my go-to casino, but this rebrand feels like a joke. They can paint it any color they want, but if the RTP is still dropping, who cares about ‘faith’?