Casumo Marketers Go All In on Love, Care and Hope – Rather Not!
In a surprising twist, Casumo has completed its most extensive rebranding effort, but many are left scratching their heads. The new core values—"Aspiration, Faith, and Care"—seem more fitting for a charity than an online casino. You’d think their marketing team just came from a church!
Casumo, once a top-tier casino, claims these values reflect their commitment to "pushing boundaries" and "caring about challenges." But with reduced RTP rates across providers and customer support still insisting the RTP is 96%, it feels more like a smokescreen than an actual rebrand.
In collaboration with Snask, an international design agency, Casumo rolled out new colors and a distinctive look. Nikola Jellačić, Casumo's Chief Marketing Officer, emphasized how they wanted to stand out, even if their aesthetic was imitated.
But honestly, with a rebrand focused on "faith" and "care," perhaps Casumo’s marketing team should've stayed in the charity business. Players aren’t buying the "new values" when RTPs drop, and the casino's former glory fades.
Casumo, stop with the marketing gimmicks and start giving your players what they actually care about!
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SusanTheUnique Play'n GO keeps expanding, but it seems like their focus is more on growth than providing fair gameplay. With RTPs this low, it's hard to see how anyone can actually win. I’ll be staying away from these games in Michigan!
ChristopherTheXtraordinary It's worrying to think that Denmark’s gaming streamers could shift towards promoting casinos, especially with younger audiences in mind. Gambling content has no place in platforms where minors are involved.
AndersonSarah It's about time the French government addressed the illegal gambling issue. Legalizing online casinos could protect consumers and bring in much-needed tax revenue. However, the focus should be on ensuring fairness in the RTP, or players will simply continue flocking to illegal sites where the odds are better.
CharlesThomas Dude, you're just lucky. This is one of those times when fortune smiled on you. But don't think it will always be like this.
BrianTheZealous Gamstop’s 5-year auto-renewal option is a positive step forward, but it’s frustrating to see gambling ads everywhere, even in places like schools and playgrounds. It’s time to prioritize protecting our children over profits.
AllenBetty9 It’s great to see Yggdrasil securing its place in Denmark with this licence, but the low RTP in licensed casinos is a real concern. Players deserve better value for their money in regulated markets!
AllenNancy5 This is a great initiative by BetBlocker! Expanding their services into African languages shows a strong commitment to inclusivity and responsible gambling. Kudos to the team for recognizing the need in Zambia!
JosephTheMad Trudeau’s resignation marks the end of a significant chapter in Canadian politics. While his leadership faced challenges, he also brought forward major policies like carbon pricing. It will be interesting to see how the Liberals redefine themselves moving forward.
SandraTheXtraordinary Rather than banning gambling ads outright, the focus should be on ensuring they target appropriate audiences and include clear warnings about the risks of gambling. This way, we can address addiction concerns without stifling the industry.
AnthonyTheMad It's worrying to see that the minimum RTP might drop to 80-90%. This could discourage Finnish players fr om participating in licensed platforms and push them toward unregulated markets wh ere the RTP is potentially higher. Clear regulations on RTP are essential for protecting players.
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Snask did a great job on the visuals, but no amount of design can hide the fact that Casumo’s gaming experience is heading downhill. Bring back the real values: fairness and fun!
I used to trust Casumo, but after this rebranding nonsense and lower RTPs, I’m starting to think they’re more about faith than fairness.
They talk about ‘pushing boundaries’—yeah, pushing players out with worse odds and flashy distractions. Miss the old Casumo that actually delivered value.
Aspiration, Faith, and Care? What’s next, a prayer before every spin? Casumo, you’ve officially lost the plot!
Casumo used to be my go-to casino, but this rebrand feels like a joke. They can paint it any color they want, but if the RTP is still dropping, who cares about ‘faith’?