Rainbet storms the market: $150 million for Adin Ross and rumors of a connection with Stake
Launched in 2023, the Rainbet project has rapidly burst into the industry, having already secured a place in the top 5 largest crypto casinos in terms of turnover. At the same time, the company spends colossal funds on promotion, including more than $150 million for a contract with one streamer.
A theory is actively circulating in the gambling community that Rainbet is actually owned by the owners of Stake and was created as an imaginary competitor to capture a larger market share. There are good prerequisites for this version, but first, let's take a look at their aggressive marketing.
Marketing: Top Streamer & Casino on the Fridge
The main newsbreak was the signing of the famous Western streamer Adin Ross, who was previously the face of Stake. The terms of the contract look impressive: $100 million in advance payment and another $50 million annually, but the very next day the block was lifted without explanation. Given that Kick is owned by the same people as Stake, many perceived this drama as a staged performance to draw attention to Rainbet.
Another high-profile action was a campaign with the Blanco Boys streaming team. They have been broadcasting for two weeks, playing slots on Rainbet from the screen... refrigerator in the sales area of the store. Their stated goal was to win enough money to buy back this refrigerator. As a result, they succeeded, and the story received wide coverage in the media and social networks.
Product: Two types of bonuses and a challenge system
Rainbet offers some interesting mechanics, including two types of welcome bonuses:
- 40x wager option: This classic offer is 100% on the first deposit and free spins. However, there is an important restriction: the maximum bet cannot exceed 1% of the deposit amount.
- No wager option: Here, the 100% deposit bonus is not credited immediately, but in installments for each bet made. Calculation formula: 1% × 20% of the bet size (for example, with a bet of $1, the player will receive $0.002 bonus).
In addition, the platform implements the Challenges system. Players are offered specific tasks (for example, "catch the multiplier of 750X in the Rainbow Princess slot"), for which a prize is awarded ($500 to the balance). The reward goes only to the first person who copes with the task, after which the challenge disappears. Jobs also have a time limit.
Who is the real owner?
Formally, Rainbet is registered to the legal entity RBGaming N.V. in Curaçao, and management is hidden through nominee directors in Anjouan. However, the version that Stake created a "fake competitor" looks plausible, especially against the backdrop of the story of blocking Adin Ross on Kick.
Even if Stake is not behind the project, it is obvious that these are top-tier investors from the gambling industry. Few people are willing to invest more than $150 million a year in marketing without having absolute confidence in the team and the product.
Mark Patterson is the news writer at CasinosInCanada who covers the latest developments in the iGaming industry, including casino launches, regulations, and market updates.
Challenges are a cool topic. If you are a gambler and still sit spinning, then there is a chance to spend an additional $500.
It doesn't matter if it's Stake or not. It is important that SUCH money is poured into crypto casinos. The market is growing by leaps and bounds.
Another casino. What difference does it make what it is called. You'll drain everything there anyway.
This is an obvious performance.
Bonus without wager - this is pure water. I counted. To wash 100 bucks, you need to spin 500,000 bucks. Are you serious? (1 / 0.002 = 500 bets * 100 = 50000) Oh, I miscalculated, but I'm still damned.
And I like the idea of a refrigerator) Creative.